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Digg It - Case Study; The Branding of a MindMap and Marketing to the World
What if you created the Worlds best MindMap to assist humans in using all of the
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
ir knowledge, experience, observations and education to make the very best decis
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
ions for themselves, their companies, their government, their communities or chi
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
dren of the World? If you had such a thing who would you market it to? How would
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
you get the word out; where would you start?
In fact who on Earth would be you
In fact who on Earth would be you
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
clients? Everyone I guess and this is exactly what our Online Think Tank came u
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
p with when reviewing this hypothetical concept of promoting the use of MindMaps
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
to the humans of the planet. When I ask about a clients what am I really asking
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
You see in branding you have to know which questions to ask and what to do with
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
the answers once you get them. For an Online Think Tank there might be many use
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
;
Online Think Tank Chapters could sell "knowledge services", as an ad hoc cont
Online Think Tank Chapters could sell "knowledge services", as an ad hoc cont
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
racted "Think Tank Consultants?" Using the MindMap "trademarked" patented system
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
s technology for instance. How could this be branded? Well it could sold as cons
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
lting services and differentiated by the fact that it is; The Best. And the proo
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
f would be with the favorable results that were produced. Each time a solution w
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
s created using the MindMap then this would further add to the resume or list of
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
testimonials.
If the MindMap stood on its own as a Power Brand, then anyone us
If the MindMap stood on its own as a Power Brand, then anyone us
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ing it too would stand above the crowds, especially an Online Think Tank using b
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
th its methods and concepts to produce the best results. I certainly hope this c
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ase study in branding get you mind thinking in 2007 in your quest to be the best
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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