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What is one major goal of every business owner with a website? I’m sure you can come up with many answers to this question but the one that sticks out in my mind is their goal to in

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

crease website traffic. Every business owner should be concerned about how much traffic they are receiving to their website and is most likely thinking about the various ways they c

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

an improve on this. Increased traffic equals increased sales - it’s that simple.

Now there are many different ways to increase traffic to one’s website and to discuss all of them i

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

this one article would be exhausting. So to keep it short and simple, I’m just going to talk about one of

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

the basic ways to increase traffic and improve your website’s visibility in the most popular search engine on the Internet.

In my opinion, Google is the most important search engin

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

to focus on when performing search engine optimization (SEO). Why? Well because Google is responsible for almost 50% of all searches performed on the Internet - Yahoo is second, fo

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

llowed by AOL and MSN. So if Google is responsible for 1/2 of all searches, wouldn’t you agree that it make sense to focus on this one first?

Even though Google is one of the best,

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

you will notice that it sometimes takes months to have your new pages and content indexed in their search engine. As a business owner, this can be extremely frustrating especially

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

hen adding a new product or service to your site - you want the world to know about it today, not three months from now.

Why does it take so long?

Well, we have t

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

o remember that there are billions of pages out there and for the Google crawlers to index your site every few days would not be feasible. Because of this issue, Google has created

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

hat they call “Google Sitemaps”. It is a way to tell Google about all the pages on

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

your site. By creating and submitting a Sitemap file, you take control of the first part of the crawling/indexing processes: which is Google’s discovery of the pages. This may be pa

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

rticularly helpful if your site has dynamic content, pages that aren't easily discovered by following links, or if your site is new and has few links referencing it. Google Sitemaps

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

helps speed up the discovery of your pages, which is an important first step in crawling and indexing your website.

Google Sitemaps provides an additional view into your site (just

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

as your home page and HTML site map do). This program does not replace Google’s normal methods of crawling the Web. Google still searches and indexes your site the same way it has

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

one in the past, whether or not you use this program. It’s one of the basic ways to increase your website’s visibility and the rate at which your content is being indexed.

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

How do I solve this problem?

Hudson Horizons provides automated Google Sitemaps submission for your website for only $15 per month. For this small fee, they will setup you

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

r Google Sitemap account, crawl your website, create your Sitemap file and submit it to Google three times a week. This value-added service is one that will provide you with an imme

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

iate return on your investment. By using Hudson Horizons automated Google Sitemaps submission, you will notice your content being indexed in days rather than months. You will also n

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

otice more of your pages getting indexed, which will increase the traffic to your website. I highly recommend this service as it is one of the most important tools in my SEO toolbox

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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