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1. To introduce your company to a potential customer

If you are small company

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

trying to establish yourself online or offline then the first thing that you introdu

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

e to potential customers is your company logo. The effect your logo has on your poten

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

tial customers or your website visitors will influence their buying decisions.

2.

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

To create a good impact on the potential customer

When meeting a prospective c

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ient, your business card would speak a lot about the type of company you are associat

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ed with and the quality of your service. A cheap looking card with a poorly done logo

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

could instantly create a feeling of distrust in the client, and from here it would be

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

an up-hill ride for you in order to sell them anything.

3. To effectively promot

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

the services offered by your company

For service-oriented businesses, which do

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ot have any tangible products that could be promoted to convince the customers, it is

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

the image of the company logo alone that can be used to sway the buyer’s mood. There

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ore, such companies have to extra careful in the logo design they opt for.

4. To

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

distinguish your company from that of your competitors

A few years ago, it was s

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

fficient to have your company name in text in order to go about your business. Today,

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

however, with an increasing number of players competing for the same market it has be

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

come more difficult for companies to distinguish themselves. In fact, even the brick

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

nd mortar companies have to pay attention when it comes to their logo. A home made lo

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

go is no longer sufficient, especially in the case of internet based companies, to co

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

pete against the bigger companies, who may potentially have unlimited marketing budge

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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