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Like it or not, people draw conclusions about you and your business by the way you look and the quality of your marketing materials. If you cut corn

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ers in the image department, your business will suffer.

We Live In a DIY World

As a small business owner or solo-professional, you're probably wor

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ing on a tight budget. And, it's pretty easy these days to do everything yourself.

It's definitely not like it was when I started out in the advert

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

sing business 21 years ago! That was before desktop publishing and all the online services that are now available.

If you wanted business cards, le

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

terhead, a brochure, or any other type of marketing materials, you pretty much had to pay a graphic designer to create them for you.

While that def

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

nitely was harder on your pocketbook than the "Do-it-Yourself" you-can-find-or-create-anything-on-the-Internet world we now live in, it did help pro

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ect the image of the small business owner.

You Can Find DIY Resources For Just About Anything

You can design and print your own business cards and

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

letterhead online, create your own website, design and publish your own e-newsletter, and even distribute your own press releases worldwide at the

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

push of a button.

While this definitely makes a small budget go farther, there is a downside.

But Is Your Marketing Or Business Suffering?

When you

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

can easily create and implement your own marketing materials and ideas, and it doesn't require a big investment, sometimes the planning and forethou

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ht that should go into these activities gets sacrificed.

Because if it doesn't work, you're really not out all that much.

Or are you?

The problem

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

with this approach is that it forgets one important point: Even if your pocketbook doesn't suffer, your IMAGE does. I'm all for DIY marketing, in f

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ct it's what I teach in The 10stepmarketing System.

Just make sure you understand what you're doing and you take the time to plan out your action

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

.

And recognize when you're not very good at something and pay someone else to do it for you or at least to coach or help you.

Believe me, in the

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ong run, it will cost you a lot less.

Take a good hard look at your current marketing materials. Your business cards. Your letterhead. Your website

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

Your brochure.

Do they represent you and your business in a way you're proud of?

What image are you portraying? Take a good, hard, honest look.

As

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

yourself if you were you trying to cut costs and if your marketing materials really show it.

Or, if you have plans to create marketing materials i

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

the near future, have you taken the time to develop a strong marketing strategy for those materials?

A marketing plan and well-thought-out strateg

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

should precede the development of ANY marketing materials.

Be sure to protect the image of your business and take the time to create that market

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ng plan, first. And, if you're not confident you can create professional marketing materials the DIY way, be sure to hire a professional to help you

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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These easy techniques, when applied consistently, are guaranteed to get you results in achieving everything from increased business success, to improved sales and personal success. Consistency is key. Be specific, realistic, and practice these strategies daily. Ideal for salespeople, managers, executives, business owners, entrepreneurs, team leaders and supervisors.

Imagine arriving at your home or business only to find it burned to the ground. For too many people, that scenario is a frightening reality. To just about any home or business owner, a fire is the most detrimental of all disasters. Charred remains of furniture, equipment and personal belongings stand as reminders of what used to be. Even worse, many items may be burned beyond recognition...Can Your Home or Business Weather a Fire?

Before you rush to join your competitors in a favorite advertising format, decide you want to be different--to stand out from the crowd and carve your own niche.

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Digg It - Looks Matter: For You and Your Marketing

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