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One of the founding fathers of modern advertising and branding has said, "A product is something made in a factory; a brand is something that is bought by the customer." Custo

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

mers want brands that are narrow in scope and distinguishable by a single word, the shorter the better. Branding is of high priority for companies of all sizes in today's hype

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

-competitive market. Even though the concept of branding exists and has been in practice since the 18th century, it still remains a hot topic in the business community. Many f

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

cets of the branding process are not well understood by most in the corporate world. A carefully managed and well-implemented brand identity program bears the image of an orga

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ization to be communicated to the world.

Branding is a demanding and complex process that requires disciplined attention over an extended period of time. Undoubtedly, the log

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

is a strategically important part of the branding program. The company logo is the most visible and recognizable element of the corporate brand identity. A logo is a primary

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

symbol that identifies organizations throughout the world. The logo is considered the corporate equivalent of a unique signature belonging to one individual. It establishes an

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

initial, prominent corporate presence on every communication piece. It is very important that a company logo creates a greater visual impact and ensures audience recognition.

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

Corporate branding starts with the logo. A recognizable look to a logo is the key to the success of a company's identity. A company logo should be deceptively simple and carry

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

the company's vision along with it. A logo can mean all the things we want it to mean. A logo has to be created after meticulous research and input from many groups. The resul

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ant logo should send the right message to the public.

Brand identity is the most valuable asset an organization or company can possess. A good company logo becomes the "face

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

of the organization". Accurate implementation of the logo, one of the most important brand identity elements, will not only build equity in the brand but also strengthen and u

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ify the messages in business circle. A simple but properly implemented graphic look can distinguish you from your competitors and make your company identifiable in the markets

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

the media and the financial community.

Companies relentlessly pursue the process of building the brand equity to gain a long-term competitive advantage. A good tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

w" href="http://www.thelogoland.com/">company logo design can prove to be the ideal solution to the brand building process. A good logo not only serves an interesting visu

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

l device for business cards, letterhead, envelopes and T-shirts, but it also portrays the integration and linear progression of a business. It should be lively and modern in a

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ppearance. As a stand-alone graphic symbol, the logo should rarely be altered and/or completely modified from its original design. Small variations in the use of the logo can

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ndermine the impact of the brand.

Along with examples of correct usage of the typography, color palette, and other elements, specific directions should be included while a co

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

pany logo is being developed. With a proper branding effort and a good company logo design, the company will definitely meet its goals and communicate with its customers. So d

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

sign your logo in such a fashion that should look just as good in 15-foot letters on top of company headquarters as it does one sixteenth of an inch tall on company stationery

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Some good up-front planning for lead generation and follow-up will help you reach the out come you want.

For most companies, gone are the days of spending money just for the pleasure of seeing their name on TV or the Internet. Most companies today are forced to insist on results. Yet on average, up to 80% of advertising is wasted because it doesn't work. If only you could know which of your campaigns make up the 20% that is making you all your money. If you knew that, you could stop wasting 80% of your advertising budget and put the money saved towards doubling up on the 20% of your advertising that is working.

How do you go about building a knockout brand? Here’s the one two punch of brand building, and it might not be what you think.

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