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Millennials, echo boomers, digital millennials, kidemployees, are just a few names of the young adults that were born between 1980 and 2000. They are 80 million strong and there are predictions that they will grow to 100 million. They are the most influential gener

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ation and they have shown more spending power and stronger opinions at an earlier age. The economic opportunity is enormous and one every retailer needs to embrace. Whether they are your customers or your employees, you need to adjust your training as well as your

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

marketing techniques to them.

After reviewing the top five requests of Gen Y-er's, you may find yourself not so different than they are.

1. Don't fake it. This is not a customer to try to impress. They are smart, savvy as well as media bombarded and probably mo

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

re knowledgeable about your product than you are. Be straightforward and concise in how you communicate with them and they will appreciate your style. If they are your employee, be straightforward with your requirements. Explain the "why" behind the task as this i

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

s a generation that "needs to know" before they will successfully complete the project.

2. Listen to me. This customer is the epitome of multi-tasking. Too often employers and business owners see this as a way of "turning off" what doesn't interest them. On the

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

contrary, they are able to do far more things at one time and actually do them well. Listen to your Gen Y employee or customer and don't just give them "ear service" assuming they really don’t care, because they do. This generation does not appreciate a "talking h

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ead" so if you are training, add various types of media throughout the process to keep their attention.

3. Be Original. This generation grew up being told they are special and that they can do anything they want. They have a solid sense of identity and you can se

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

e that in how they "personalize" much of what they own. From ring tones, to i-Pods, to how they text message, it is all about originality. Look for the unique things to offer this generation as well as how to train and motivate them as your employees. The old "at

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ta boy" name recognition on the break room bulletin board doesn't cut it anymore. This is a generation that has shelves of trophies and awards at home from their accomplishments over the years. They are used to public recognition so don't hold back when it comes t

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

o acknowledging a good job.

4. Know My Communication Style. Research found that 18-26 year-olds spend 28 percent more time online than 27-40 year-olds, read blogs twice as often and are 50 percent more likely to instant message. They will wait just three seconds

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

for a page to download before they click away. They also process website information five times faster than older generations.

But just as important as their expertise in technology is the power that lies in their friendships. This isn't a group that will read th

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

e newspaper with a cup of coffee and run across your ad. They instant message, text message, blog, and chat on MySpace and check out YouTube. No other group is more adept at leveraging technologies than Gen Y. Look out for video email to be the next powerhouse to

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

market to this group. If they like your product, they don't just tell a few friends at lunch; they can send a mass message in seconds. The challenge in marketing to Gen Y-er's means giving them what they want, when they want it, in a quick, easy format and they'll

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

share it with the world, literally.

At the NRF convention in New York this month, a "magic mirror" was unveiled! The technology was featured in the "store of the future" exhibit but it has been reported that it will be seen in stores before the end of 2007. The

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

interactive mirror is placed in the fitting room and an internet user away from the fitting room can see the person and send the user a comment that will be seen on the mirror. Comments like, "I love that on you" or "Try the red one on again" are ways to get the im

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

portant feedback most young shoppers require. This device is geared to the 17-24-year-old-group. The mirror also offers viewers other apparel pieces to try on! So much for your friendly, helpful sales associate!

New research now shows that 67 percent of the Gen Y

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

group say that their peers and friends play the biggest role in their decision of what to buy. Nearly 30 percent of teens say they use the "e-mail a friend" link on a website to gain advice.

If you are training a technology savvy Gen Y employee, understanding the

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ir communication style is key. Evaluate your current training material as well as trend setting marketing ideas and decide what new techniques you can add that will make the information more interesting to your younger employees as well as customers. There are a n

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

umber of web-based training programs that may fill that void. Offering downloadable podcasts as an addition to your training will fit into their busy lifestyle and they will appreciate your flexibility.

If you look at these four areas realistically, you may find y

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ourself being more like a Gen Y yourself. This generation has raised the bar on how we communicate and relate on a global basis. There is so much more we can learn from them and so much more business we can generate if we just choose to see things the way they do.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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If you are opening a dollar store you will soon find that there are many little activities that must be routinely completed. Among those items is the need to complete routine store maintenance. While this is little fun to do it is important to the success of your business. In fact weekly store inspection and maintenance should be performed as a matter of practice.

Wish you could breeze into a town with a briefcase and laptop and have an office ready for you? That's not as far fetched as it sounds. Not if you know about executive suites and how they operate.

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