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Support for brands such as products or services make the brand even stronger. A brand cannot stand by itse

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

lf it must have not only quality and performance to support the name, it must also have service. By servic

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

we mean that if something goes wrong, the company will make sure repairs happen in a timely fashion or re

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

placements are done immediately. I really dislike it when I buy a product that I will need to cook a BBQ d

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

nner and then the rotisserie does not stand up to the job and I have to run around trying to get a replace

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ent of have it fixed. This is especially annoying when it is a weekend. I found that most stores that sell

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

products will often give you a replacement on the spot and then have the manufacturer accept the returned

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

item. To me, this is standing behind your brand. I have also dealt with other companies where I bought som

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

thing, it broke on first use and they refuse to replace it or they want to take six to eight weeks to fix

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

it. This is not standing behind your product and giving good customer service.

Time is very imp

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

rtant to all your customers, so when something goes wrong, making it right is all they care about. If you

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

an make it right as soon as humanly possible, then you have supported your brand. Standing behind your bra

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

nd means that you take ownership for the problems and solve them. If you do not, then it is not likely you

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

will gain a good business relationship with the customer.

Here are some tips for supporting and

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

standing behind your brand. These three things will make the difference between a successful brand identit

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

y and one that is meaningless.

If the item sold is defective for any reason it should b

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

replaced. This can become costly if your products do not stand up. Replacement should be for a reasonable

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

amount of time.

When an item needs repair, the turn around time should be short - next day

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

or earlier is preferable

If the product does not fit the needs of the purchaser, take the pr

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

duct back and offer a full refund. It goes with the saying from Sears "Satisfaction Guaranteed".

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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