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Digg It - 2007 and The Power of Presence and Brand Marketing in the 21st Century
What is the Power of Presence and how can one capitalize on the ominous strength in becomi
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
ng a household name? We all know of the strength of branding and yet few realize its vast
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
ower. You see, the amount of consumer dollars spent on brands in the United States is $300
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
billion plus per year. Obviously, any businessperson would want to get in on the action an
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
capitalize on the branding potential. Franchise outlets, which rely on brand-name marketi
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
g account for one third of every consumer dollar spent each year in the US and there are o
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
er 450,000 franchised outlets.
Brand marketing requires synergy word-of-mouth and once it
Brand marketing requires synergy word-of-mouth and once it
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
is obtained it is easy to hyperspace in competition and get more money for the goods and
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ervices you sell. Of course it is not easy becoming the conversation at the dinner table o
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
emotionally touching the masses in a way, which gets them to do something. Marketing thro
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
gh association, belief, feelings and emotional attachment is powerful indeed. It requires
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
areful consideration and operating within the theory of maintaining the Power of Presence.
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
How can you turn a company name into a verb or the brand into a synonym? How can you as M
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
rtin Lindstrom in “Brand Sense - Build Powerful Brands Through Touch, Taste, Smell, Sight
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
and Sound” capture the raw emotional power of the individual and start a trend or a moveme
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
t? How can you as Alex Wipperfurth in “Brand Hijack-Marketing Without Marketing” puts it r
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
ach the masses in ways they will never forget?
The Power of Presence and Brand Marketing
The Power of Presence and Brand Marketing
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
heory can work in non-profits, politics, diplomacy, institutions, products, services, comp
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
nies, concepts, social movements and celebrities if applied correctly. I wish to thank you
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
for reading this article and perhaps this article is of interest to propel thought in 2007
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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