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Being indexed by Search Engines is easy! Getting your web page up in the SERP (search engine results page) of Google can sometimes be a little harder. In this article I touch on the thr

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ee most important things to remember when designing your website for search engines.

Choose you keywords right

Keywords are words, or combinations of words, that people use whe

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

searching for a website. In order for people to find your website though, your website must show up in the SERP. If those keywords appear in your website then your site should appear s

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

mewhere in the results. When people search using Google, Google uses a ranking system to show the order of the results. One of the things Google takes in to account is keyword relevance

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

therefore keyword optimization is important. Placing your keywords in the meta-tags is not enough. Placing keywords in a strategic way with in your website's content is vital. It is im

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ortant for the text to still to make sense for visitors to your website. Repeating your keywords over and over again does not help at all, or using text the same color as the background

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

The best thing to do is have a seat,research your keywords and take your time writing your content so that it makes sense to anyone reading your website and incorporating as many keywo

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ds as possible in to the content.

Valuable incoming links are important

All links help. Some links are just more valuable then others. Links that are more important in Google a

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

e pages with higher PR (Page Rank) and pages that are relevant. For an example a website with a PR 5 and is unrelated to your website is actually less valuable that a link from a websit

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

with a PR 4 that is related to your website. It is important to build your incoming links slowly. It is most important to create links to your website from valuable websites other than

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

a whole bunch of links from websites that are just filled with links or they are link farms.

Page Layout

In order for the search engines to see the text on your website it has

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

o be able to find it. If you have text that is contained within a table which is then contained in another table, it is possible that the crawler or spider may not find it. To avoid thi

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

, it is best to avoid using tables at all. In many cases this is not practical. Try putting the most important text outside the table or at least not placing it in table in tables, use

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ust one table. If the crawler cannot find the content then it can't use it to evaluate where your listing should appear in the SERP. To give your self the best possible chance, avoid th

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

s mistake.

Your website's code

Creating clean code isn't really an option, it's a necessity. Some designers don't really remember to clean up the code on the website, as long a

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

it looks right who cares right? It is important, cluttered code also prevents the search engines from getting to your content. Content is King! Right? If your website has unnecessary c

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

de, get rid of it. Make sure your pages validate. To get rid of some extra code use external style sheets and external JavaScript sheets and just link to them. Crawlers find it hard to

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ead JavaScript, most times they just skip over it.

Besides the point listed above, my top five tips for "Being Seen in the Search Engines, Now!" would be to minimize the use of JavaScr

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

pt, as most crawlers can't read it. Make sure every image has an alt attribute. Don't use images for the navigation bar, use plain text and make sure that it remains the same on all pag

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

s to make it consistent. Hyperlink to the pages that are lower within the hierarchy of your website from the content of pages on the top level of the hierarchy. Use keywords in your url

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggit.org.ua/article/77463/diggit-Be-Seen-in-Search-Engines-Now.html">Be Seen in Search Engines, Now!</a>

BB link (for phorums):
[url=http://www.diggit.org.ua/article/77463/diggit-Be-Seen-in-Search-Engines-Now.html]Be Seen in Search Engines, Now![/url]

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What was once such a good thing is now a rip-off and a sham! I'm talking about pay-per-click search engines, and how they've become a really bad investment! There are two reasons for the deteriorat...

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