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If we had a dollar every time somebody gave us their opinions on what makes a great logo we'd be able to at least buy a round or two round The Porter during happ

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

y hour (providing they'd allow payment in dollars). So, are there any big secrets to putting together a recognisable brand? Indeed there are my friends, read on

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

f you dare...

Sign of the times

Back in the seventies it was reasonable enough for logo designers to simply choose a fat bottomed psychedelic font, add a bit o

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

glitter, stick on a few stars and hey presto you've got yourself a logo. These days clients are a little more discerning and demand you at least use felt tip pe

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

s or magic markers to colour in the fiddly bits. So how are things likely to look in ten years time? The canny logo designer always looks backwards as well as fo

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

wards and we wouldn't be surprised to see some of those retro fuzzy felt style logos making a reappearance come the year 2020

A call to action

When you see som

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

of the most striking logos in the street what do they shout out to you? 'Buy Me!', 'I'm Lovely - Eat me!' or 'I am a serious looking company and far too importa

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

t for the likes of you?' you see, every logo says something about us and how we go about our business. If you are really serious about getting your message acros

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

then hit people with a big dumb no-brainer of a logo and you'll not go too far wrong.

Know your market - intimately

Market research is the be all and end all

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

f whether your logo design is going to have an effect or not. To really know your market you've got to get inside the mind of the person you are looking to attra

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

t with your design. If you're designing a logo for a perfume manufacturer, try walking around a department store and allow yourself to be sprayed by the orange f

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ced women on the cosmetics counter to truly get an inkling of their way of life. If you're designing a confectionary logo, act like a proper fatty and slob out o

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

the settee stuffing your face with chocolate bars while watching the telly. Knowing your clientele will pay dividends in the long run.

Search and you will find

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

Where to get inspiration from? Well it can come from many unusual places. If you've run the creative juices dry wracking your brains trying to think of a novel

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

esign for yet another dreary company logo, go and have a creative dump. The khazi may not be the first choice for the aspirational graphic designer but you'd be

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

urprised at how many eureka moments have occurred while sat upon the porcelain straining the onions.

Create a superior broad-based secure protocol

What? I hear

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

you ask. Well the 5th - some would say scraping the barrel - point to our logo design masterclass, is talking up your logo design using some interminable marketi

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

g speak guaranteed to fill airtime if not exactly making any sense. It's quite acceptable to offer a client a simple helvetica based typed logo design just as lo

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

g as you can express to them the need for minimal juxtaposition among the ever increasing commercial based prioptic competition they are up against, while keepin

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

a straight face. so there you have it. I think that's cleared things up. if there's any questions be sure to read the next exciting installment...Adios compadre

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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