Digg It - Business

Gimmicks are cute but they do not give you the aura of professionalism. O

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

f course, it depends on what you are planning to do with your business. I

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

you are selling Clown services, then use all the gimmicks you can find.

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

f you are a serious accountant, then the gimmicks should go or at least b

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

downplayed. By gimmicks, I mean the one liners that follow you company n

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

me and logo. For example I saw a sign outside a pet store that was trying

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

to sell pet spiders. They had to find a way to get people interested and

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

therefore came up with a gimmick to get attention. Their sign read, Divor

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

es $5000, Tarantula's $19.95. It certainly caught everyone's attention bu

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

in the long run they did not sell too many spiders. I wonder if they sol

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

any divorces? The point is, the gimmick attrated attention but did not t

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

rn gazers into customers.

Another company I worked with wanted

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

to use a gimmick to get attention and hopefully that would translate into

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

sales. After much thought, they decided that they would use a chili cook-

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

off at their location to catch attention. All of their marketing material

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

were based around being hot. The company was a food manufacturer for bea

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

products.

If you are planning to use a gimmick, make sure it

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

fits with the image you are trying to portray. If it does not, change it

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

o fit. If you want a truly professional image, choose the gimmicks carefu

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ly. They will need to attract attention in the way you want to attract it

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggit.org.ua/article/7763/diggit-Let-the-Gimmicks-Go.html">Let the Gimmicks Go</a>

BB link (for phorums):
[url=http://www.diggit.org.ua/article/7763/diggit-Let-the-Gimmicks-Go.html]Let the Gimmicks Go[/url]

1. Sell the reprint/reproduction rights to the product. You could make money selling other people the rights to reproduce and sell the product. People are always looking for new products to sell. 2. ...

You only have a few seconds to capture your potential client's or customer's attention. If your headline doesn't sizzle, your Web site visitor will move on and never return. Use these five formats to write compelling headlines.

If your company were a holiday, how would it be celebrated? Take a few lessons from the timeless traditions of the holidays and infuse your company with meaning.

Tags

Links

Digg It - Let the Gimmicks Go

Related Articles: