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I once had a designer that took her work very seriously. Before she did any desi

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

gns, she would interview you; take a look at your product offerings and your per

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

sonality. It seemed like this was crazy at first but the result was a logo that

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

fit with the company and it's philosophy. She actually went beyond just the inte

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

view, she designed meaningful symbols. Each symbol she chose had a story behind

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

it. When you received your design, she also had a booklet with an explanation of

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

how the design was developed and what each part of the symbol meant. Although y

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ou do not find many people who do this, it does make sense to have your logo fit

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

with your company's philosophy. A company that produces toys should try and add

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

some measure of fun into their logo but a company in the aerospace industry will

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

likely want to have something that shows planets. I came across an excellent lo

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

go for Orcon Corporation (in the aerospace field); their logo was an orbit with

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

heir name. You can see this logo at www.orcon.com. My logo also depicts what I d

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

o (www.bizMechanix.com).

A logo is a symbolic representation of your b

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

usiness. People will equate your symbol to your product or service offerings. If

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

you simply use your initials or your name, it may work for you but if you are a

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ter more than just that, a symbol is worth more than a few words.

Lo

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ok at those business cards you have collected for a second time. Which logos hav

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

e been designed as symbols rather than just letters? Which designs do you prefer

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

? I find a lot of logos quite boring, especially ones that simply use their name

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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There are various strategy models applied by companies to define their strategy of development.

Finally, we are beginning to see real serious consequences for some of the players in the frauds that have been so prominent in the recent news. A third Enron executive is now sitting in a jail cell, and one WorldCom top dog has been arrested.

If your company were a holiday, how would it be celebrated? Take a few lessons from the timeless traditions of the holidays and infuse your company with meaning.

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