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What does your best customer look like? Are they blond, dark haired, tall or short with a light or dark complexion? I ask this question because we often don't

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

know what our customers look like. Some might argue that it doesn't matter. I would agree that in many cases, it doesn't matter.

I was in a hotel lobby a few

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

onths back and a person shouted my name. I turned around and didn't recognize who the person was. They knew me and my brain churning didn't come up with a name

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

to match the face. As it turned out, I had met this person several times and had lunch with him a few years ago. Yes, it was almost embarrassing; I finally re

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

embered who he was.

Why Customers are Faceless

Customers don't come into our businesses like they used to. They use the internet or the tele

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

phone which creates a faceless image of our business. If we want to awaken our brand and image, we must put a face to our business. This can be a picture or a

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ogo creating a brand.

One of the reasons I use my picture in all my selling materials is to create a strong brand image for my clients. I want them to remembe

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

r me and my company logo. This is my brand. It's important to create brand awareness, so people know what you represent whenever or wherever you meet them.

On

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

a completely separate occasion, 6 months ago, I attended another conference. This time, I had never personally met anyone from this group. None the less, there

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

were several people who walked up to me and introduced themselves. They recognized me from my picture on my website and the company logo on my shirt. Hurrah!

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

had accomplished my goal of creating a brand.

Giving Customers a Face for Business

If you and your best customer took the same elevator, wo

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ld they recognize you and know who you are? Would you know what they looked like?

Unfortunately, many businesses and salespeople are faceless to their best cu

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

stomers. This is a sad commentary when we have so many image branding tools we can use. Image branding technology tools can solve a faceless image. We just nee

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

to apply the image and branding technology that reminds our customers who we are. The more consistent and frequent our communications, the deeper we brand our

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

clients with our image.

Consistently use your logo, brand or photo on all your communications.
Create a memorable tag line for your service o

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

business and use it consistently.

Balance your communications, so customers know your voice, image and signature.

There are only a few ways t

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

o make a memorable impression. When we blend and balance our communications, we become more noticeable. One of my favorite technology branding tools is brand m

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

il. It applies a consistent image to all the emails I send. This matches the website, business cards, stationary, and my shirts. Businesses and salespeople mus

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

t adopt a "remember me" attitude. If you are not branding your company communications, how will someone recognize you?

It is impossible for us to re

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ognize customers we never meet face to face. This is understandable. However, if they don't recognize us, and they are a top customer, we have an image problem

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Investor sentiments are a very crucial issue for any company. If the investor confidence is high, the share price of the company soars. If the investor confidence weakens, the value of the stock plummets. Therefore, it is crucial for a company to keep its investors in mind before taking important decisions and to maintain a flawless management quality.

If you are looking for a way to make your company stand out from the crowd, you may want to consider purchasing a batch of double sided business cards. These cards are unique as they are printed on both sides. Double sided business cards offer many advantages compared to those with printing on only one side.

What does your brand stand for? What do consumers want from a brand and how can your organization deliver that need.

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