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Digg It - Husband and Wife Duo Make Vodka Sensations
The old saying that love makes you do the craziest things is absolutely true. But in the case of Melkon Khosrovian, love drove him to make vodka for the woman he loves. You see Melkon, who is of Armenian descent has traditionally enjoyed eating meals with his family, sipping vodka along with spicy grilled meats and Mediterranean salads.
However, his wife Litty, who is of Indian (South Asian) descent, is a wine lover with a
However, his wife Litty, who is of Indian (South Asian) descent, is a wine lover with a
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
classical French cooking background. Unfortunately, she despised the taste and burn of straight liquor.
So the enterprising Melkon concocted a few complex infused vodkas which contained flavors of fruits, spices and tea. Not only did Litty drink this love potion created with affection, she absolutely enjoyed it, and so did their friends. Thus everyone’s mutual enjoyment sparked a business idea that created the Los Angeles b
So the enterprising Melkon concocted a few complex infused vodkas which contained flavors of fruits, spices and tea. Not only did Litty drink this love potion created with affection, she absolutely enjoyed it, and so did their friends. Thus everyone’s mutual enjoyment sparked a business idea that created the Los Angeles b
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
ased company, Modern Spirits Vodka.
Over the past two years, their company has been written up in several dozen major publications touting its seven unique spirit flavors ranging from chocolate orange, celery peppercorn to candied ginger. Originally stocked in some of LA’s finest restaurants, Modern Spirits is now filling up retail outlets in 9 states and growing.
How It All Began: Boy Meets Girl And The Rest Is History
Over the past two years, their company has been written up in several dozen major publications touting its seven unique spirit flavors ranging from chocolate orange, celery peppercorn to candied ginger. Originally stocked in some of LA’s finest restaurants, Modern Spirits is now filling up retail outlets in 9 states and growing.
How It All Began: Boy Meets Girl And The Rest Is History
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
Picture it, graduate school. The field of study is journalism. Melkon bumps into Litty and they become friends. Eventually they become more than just friends. Before too long the two are inseparable. Melkon proposes and now Litty is part of the family.
But there’s one small problem. “My side [of the family] is from Armenia. In Armenia like some parts of Northern Europe and Eastern Europe, we drink spirits with meals
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
nlike wine. And Litty hated the taste and burn of straight vodka which is what all of my relatives would serve her every time we go over to their meals and they would also use the vodka to toast her,” Melkon explains.
So what’s a husband to do? Pretty soon Melkon started tinkering in the kitchen to create a kindler, gentler vodka for Litty’s palate. But neither one of them could comprehend one day quitting their jobs to to
So what’s a husband to do? Pretty soon Melkon started tinkering in the kitchen to create a kindler, gentler vodka for Litty’s palate. But neither one of them could comprehend one day quitting their jobs to to
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
tally devote their lives to the process of vodka making.
It started as a slow evolution by creating only a couple of flavors and sharing them with cousins and friends. But then the requests for more continued to come in. Pretty soon Melkon and Litty had a serious kitchen table discussion on whether or not to make this hobby into a money making venture.
Their Very Next Step
After much soul searching and discussion,
It started as a slow evolution by creating only a couple of flavors and sharing them with cousins and friends. But then the requests for more continued to come in. Pretty soon Melkon and Litty had a serious kitchen table discussion on whether or not to make this hobby into a money making venture.
Their Very Next Step
After much soul searching and discussion,
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
Melkon and Litty decided to become entrepreneurs and thus Modern Spirits Vodka was born. But before they could celebrate, they first had to do intense research, homework, and analysis before they could officially open up for business.
“We studied as much as we could about the industry and talked to the regulators that controlled who goes in and who could exist as a spirits manufacturer,” Melkon adds. However, Melkon and Li
“We studied as much as we could about the industry and talked to the regulators that controlled who goes in and who could exist as a spirits manufacturer,” Melkon adds. However, Melkon and Li
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
tty’s skills were complementary so their first step of building a business together was simply a matter of marrying their skills just as they had married each other.
Litty, attended cooking school in Paris but studied marketing and journalism in graduate school. So she was charged with strategizing and keeping the business lock and step with the evolving spirits industry. She also adds that the inspiration for creating new
Litty, attended cooking school in Paris but studied marketing and journalism in graduate school. So she was charged with strategizing and keeping the business lock and step with the evolving spirits industry. She also adds that the inspiration for creating new
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
vodka flavors comes from different sources.
“We take a lot of inspiration from so many sources. Chefs are big inspiration because they’re willing to experiment and try new things, try new ingredients. But it’s also a little bit of what’s available. We work with agricultural researchers sometimes for our testing new varieties of citrus, fruits and vegetables and see what their doing and what’s coming down the line in the
“We take a lot of inspiration from so many sources. Chefs are big inspiration because they’re willing to experiment and try new things, try new ingredients. But it’s also a little bit of what’s available. We work with agricultural researchers sometimes for our testing new varieties of citrus, fruits and vegetables and see what their doing and what’s coming down the line in the
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
next few years. So we’re always thinking ahead to see what our new ingredients are,” Litty explains.
But it isn’t all work and no play throughout their continual marketing analysis, research and development. Litty adds that another source of inspiration for their vodka making is their mutual travel.
“We’re also inspired by the journeys we take by travel and finding new ingredients in perhaps in a different place and think
But it isn’t all work and no play throughout their continual marketing analysis, research and development. Litty adds that another source of inspiration for their vodka making is their mutual travel.
“We’re also inspired by the journeys we take by travel and finding new ingredients in perhaps in a different place and think
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
ing this has a place in what we’re doing and what we’re making and so we draw from that as well. It’s from a lot of different inspirations,” she explains.
Meanwhile Melkon’s in the laboratory creating the right balance and mouth weight for their different vodkas. He’s the technical guru of the two. He explains in very clear terms what exactly he goes through in developing vodka that can be paired with food as is the case
Meanwhile Melkon’s in the laboratory creating the right balance and mouth weight for their different vodkas. He’s the technical guru of the two. He explains in very clear terms what exactly he goes through in developing vodka that can be paired with food as is the case
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
with wine. In fact this has been his biggest challenge, changing the mindset of people who cannot comprehend drinking vodka so good that it can be used with a meal.
“It’s something that is very foreign to most people, at least in the US. Until someone tastes our vodka it’s really difficult for most people to imagine just how good they taste. If you talk to the average vodka drinker, flavored vodka to them doesn’t evoke some
“It’s something that is very foreign to most people, at least in the US. Until someone tastes our vodka it’s really difficult for most people to imagine just how good they taste. If you talk to the average vodka drinker, flavored vodka to them doesn’t evoke some
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
hing that they would want to have with a meal because it’s mostly made with artificial ingredients or extracts and has as a very one dimensional quality to it. Whereas what we make is sort of like wine. It’s got delicacy, it’s got structure that complements a variety of foods and it has a balance among all the flavors in it,” he meticulously explains.
Litty chimes in adding that “The trick is to find a combination that’s g
Litty chimes in adding that “The trick is to find a combination that’s g
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
oing to work really well in the glass. That’s really the test. You can put crazy ingredients together but if it’s not going to be tasty when you’re having something to eat or drink with it, if it’s not going to be a great pairing item then that’s going to be something that we’re not going to use and then try something else.”
But The Work Doesn’t Stop There
Being studied, researched, and inspired in order to find he
But The Work Doesn’t Stop There
Being studied, researched, and inspired in order to find he
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
right flavors that pair with certain foods is only part of the process. Vodka is neutral and colorless but there are two main ingredients that are used in its manufacturing - wheat and potato. Melkon explains that “Wheat has the ability to dissipate very quickly in your month and evokes lightness” while potato “has higher starch content, doesn’t dissipate as quickly so you swallow more of it and it feels heavier more lingeri
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
ng.” Hence Melkon has to carefully calibrate the proper mouth blend and mouth weight as both ingredients are used in their vodka flavors.
“We then infuse real ingredients into our alcohol mixture, layering various ingredients over time. Our vodkas are then minimally processed to retain full flavors and jewel-like coloring – something good enough to sip,” Melkon adds.
Where They Stand Today
Less than a year ago, prob
“We then infuse real ingredients into our alcohol mixture, layering various ingredients over time. Our vodkas are then minimally processed to retain full flavors and jewel-like coloring – something good enough to sip,” Melkon adds.
Where They Stand Today
Less than a year ago, prob
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
bly one of Melkon’s and Litty’s biggest accomplishments was that their vodka was being stocked by the Ritz Carlton in Los Angeles. Today Modern Spirits Vodka is sold in 9 American states and rapidly growing. So what do they attribute to their expanding success?
Well Litty explains that throwing in the towel is not an option. “We burned all the towels! We’re committed to Modern Spirits for the long term and to change the l
Well Litty explains that throwing in the towel is not an option. “We burned all the towels! We’re committed to Modern Spirits for the long term and to change the l
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
andscape of vodka by bringing it to the dining table. Nothing works like putting our vodkas to the test. To demonstrate how well they complement food, we organize vodka pairing dinners around the country.”
So word of mouth has carried them marching with vodka bottles in hand across the country from Los Angeles to New York City and Washington DC. Litty adds that the idea took about two years to go from occasional hobby to so
So word of mouth has carried them marching with vodka bottles in hand across the country from Los Angeles to New York City and Washington DC. Litty adds that the idea took about two years to go from occasional hobby to so
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
mething they thought could become a viable business. “Once we decided to give it a go, it took us a year to find a suitable factory space and get all five thousand licenses and permits. Modern Spirits is now almost two years old,” she adds.
Working from sun up to sun down on a new business venture is challenging but maintaining a marriage is even more challenging. Now combine the two together and there’s much time spent bet
Working from sun up to sun down on a new business venture is challenging but maintaining a marriage is even more challenging. Now combine the two together and there’s much time spent bet
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ween Melkon and Litty. So how do they make it work?
“We’re strangely compatible. We say it’s like being married in dog years since we work/live together 24 hours a day” Melkon jokes, adding that “We’ve been friends for a very long time and that probably contributes to our general harmony.” Litty agrees, adding that there is also a mutual thrill of “working on something entrepreneurial, you get to create something together.
“We’re strangely compatible. We say it’s like being married in dog years since we work/live together 24 hours a day” Melkon jokes, adding that “We’ve been friends for a very long time and that probably contributes to our general harmony.” Litty agrees, adding that there is also a mutual thrill of “working on something entrepreneurial, you get to create something together.
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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