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Digg It - Optimum SEO Keyword Density - A Real-Life Case Study
So you’ve built your website, you know what keywords you want to target (i.e. what words your customers are searching for), and you’re ready to write your copy. You’ve been told that you should use your keywords frequently so that you appear in search results for
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
those words. But what does “frequently” mean?
How many times should you use your primary keyword? This case study helps answer that question.
Some background on ”Keyword Density”
In order to understand optimum keyword usage, we first need to have some way of me
How many times should you use your primary keyword? This case study helps answer that question.
Some background on ”Keyword Density”
In order to understand optimum keyword usage, we first need to have some way of me
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
asuring keyword frequency. In the Search Engine Optimization (SEO) world, frequency is actually referred to as density. Keyword density is a measure of the number of times your keyword appears on a page expressed as a percentage of the total wordcount of that page
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
. For example, if your page has 100 words, and your keyword phrase appears 5 times, its density is 5%. So when you hear someone say “keyword density”, that’s normally what they’re talking about. (TIP: You can automatically check the keyword density of your page at
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
LiveKeywordAnalysis.com.)
However, there is another, more complex measure of keyword density which takes into account the text components in the HTML of the page (i.e. the meta tags: Title, Keywor
However, there is another, more complex measure of keyword density which takes into account the text components in the HTML of the page (i.e. the meta tags: Title, Keywor
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
ds, Alt Text, Description, and Comments). When using this measure, you don’t just count the words your visitor sees; you also count the words in your meta tags. For example, if you have 100 words on your home page, 10 words in your Title tag, 20 words in your Desc
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
ription tag, 70 words in your Alt tags, and 10 words in your Comments tag, your total wordcount for the page is 100 + 10 + 20 + 70 + 10 = 210. Similarly, when counting keywords, you don’t just add up the number of times a visitor will see your keyword, you also co
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
unt the number of times that keyword appears in your meta tags. For example, if your keyword appears 5 times in the home page copy, 3 times in the Title tag, 5 times in the Description tag, 30 times in your Alt tags, and twice in your Comments tag, your total keyw
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
rd count is 5 + 3 + 5 + 30 + 2 = 45. So with a total wordcount of 210 and a keyword count of 45, your keyword density is 45/210 x 100 = 21%. It is argued that this measure of keyword density is more relevant as the search engines measure density in this fashion. (
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
TIP: You can automatically check the keyword density of your page using this more complex measure at GoRank.com.)
As you can see, you need to be very aware of which measure you’re talking about when
As you can see, you need to be very aware of which measure you’re talking about when
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
you’re talking “keyword density”. But let me reiterate; mostly when people talk about keyword density, they’re talking the simple measure.
What is the optimum keyword density
And now down to business… What keyword density (of either kind) should you be ta
What is the optimum keyword density
And now down to business… What keyword density (of either kind) should you be ta
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
rgeting on your website?
There’s a lot of debate surrounding this issue because the search engine companies don’t disclose the details of their algorithms (as that would allow people to abuse the system). Instead, people working in the SEO world are left to figur
There’s a lot of debate surrounding this issue because the search engine companies don’t disclose the details of their algorithms (as that would allow people to abuse the system). Instead, people working in the SEO world are left to figur
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
it out based on their experience.
A recent article by respected SEO and Blog expert, Wayne Hurlbert, (see Keyword Density: SEO Considerati
A recent article by respected SEO and Blog expert, Wayne Hurlbert, (see Keyword Density: SEO Considerati
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ons) suggests that Google sees pages with a keyword density of greater than 2% as spam. It was this article which prompted me to analyze the keyword density of my copywriting website.
CASE STUDY
The Website: This case study analyzes the website
CASE STUDY
The Website: This case study analyzes the website
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
for my advertising copywriting and SEO copywriting business, Divine Write – http://www.divinewrite.com. For my primary keyword, my site is now on page 1 of Google.com (out of approximately 900,000 search results).
Number of pages on site: At the time of w
Number of pages on site: At the time of w
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
riting, my website contained a total of 53 pages.
Primary keyword phrase: “copywriter”
Average keyword density: Using the simple measure of keyword density discussed above, the average keyword density of my copywriting website is 1.9%. Using the co
Primary keyword phrase: “copywriter”
Average keyword density: Using the simple measure of keyword density discussed above, the average keyword density of my copywriting website is 1.9%. Using the co
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
plex measure it’s 4.9%.
Keyword density range: Using the simple measure, my density ranged from 0.4% to 7.6%. Using the complex measure it ranged from 1.6% to 17.5%
Some comments on the figures
• The figures and corresponding ranking detailed in
Keyword density range: Using the simple measure, my density ranged from 0.4% to 7.6%. Using the complex measure it ranged from 1.6% to 17.5%
Some comments on the figures
• The figures and corresponding ranking detailed in
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
this case study may not be directly relevant to every site. There’s a lot I don’t know about the algorithms and there are bound to be other factors at play which I don’t know about.
• With regard to Wayne Hurlbert’s article, it would seem that he is referring to
• With regard to Wayne Hurlbert’s article, it would seem that he is referring to
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
keyword density as calculated using the simple method discussed above.
• The range figures are noteworthy because they suggest that you don’t need to be paranoid about having some pages with a very high density and some with a very low density.
Conclusion
• The range figures are noteworthy because they suggest that you don’t need to be paranoid about having some pages with a very high density and some with a very low density.
Conclusion
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
A simple keyword density of 1.9% can be enough for a first page ranking in Google.com (assuming you have enough quality backlinks – see http://www.divinewrite.com/SEOCEO.htm and http://www.divinewrite.com/seoarticles.htm for more information).
Happy SEO writing
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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