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At this point you might be wondering why and how is it possible that posters could evolve? How can something so banal be that important so as to even write an

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

evolution story about it? Well, allow me to shed some light and dignity to this often underrated yet often seen piece of art and how it has made its mark in hi

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

story.

The birth of posters can be traced all the way back to 1798 when the invention of lithography enabled masterpieces to be produced in high volumes to me

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

t the demands of art collectors. As time moved on, the popularity of posters rose to its prime simultaneous to the widespread celebration of stage plays. At th

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

at time, posters were widely used to promote plays and other public gatherings or important events. It was very common that avid fans would rip these displays

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

rom off the walls for their keepsake and, consequently, from this came the birth of poster collection.

There are a good number of collectors nowadays as they

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

were then who preserve old posters that seem to be nothing but moist and yellow scraps. Scraps which, needless to say, after 20 or 30 years are already conside

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ed priceless items that have become holders of documented history. It can now be used to take a glimpse in history's past trends, cultural growth, political in

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

fluences, pop culture and the maturity of visual communication methods and styles throughout the years.

The evolving cascade of posters dating back from its b

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

rth up to this day manifests an incrementing durability in the paper used and a more vivid ink quality. If we look at the evolution of posters, we might as wel

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

l be looking at the advancement of printing technology. As printers furthered in their capabilities, better and more durable posters were produced. This growth

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

in printing technology has afforded big advertisements to be displayed in more announced places allowing a dramatic increase in event or brand exposure.

Thes

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

days, poster printing can now be done on canvas, vinyl, adhesive materials

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

and other types of stock allowing more durability and flexibility on how they can be used. There are also a wider variety of ink types to allow indoor as well

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

as outdoor displays that can stand changing weather conditions thus providing a longer poster life.

Going back to the overall view of the evolution of posters

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

, the perspective that most of us fail to appreciate is how posters captures certain sectors in time. Some perhaps insignificant at that moment, but given 20 y

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ars after, is a commonly shared poignant memory. For the Coca Cola company for instance, if they try digging through their archives and recollect all of the

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

target="_new" href="http://www.allposters.com/-st/Coca-Cola-Posters_c10995_s55229_.htm">Coca-Cola posters, it would be pretty reminiscent of the “good ol'

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

days”. Posters may be a public item, but after many years and without us knowing, it has turned into something we hold personal and a reminder of a time in our

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

lives.

For comments and inquiries about the article visit: Poster Printing

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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