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These are some of the keywords that led you to this page. This is something any online communication manager or we

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

b strategist learns first. But what’s often overlooked is the importance of knowing which keywords to avoid to ke

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

p unwanted traffic away.

The subject of this article is keywords search relevancy. Most online communicators unde

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

stand search relevancy as how a search engine determines whether a Web page or site is important for a particular

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

earch query. But I’m looking at it from an online business perspective.

These days, with the numerous online tool

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

available, most business websites can quickly figure out the basic set of keywords that will drive traffic toward

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

them. Once regular traffic has been established, the next step is in ensuring that a higher percentage of traffic

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

results in sales. This means focusing on the quality of your traffic, rather than quantity.

As always, the first

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

tep is measurement. Which of your keywords are resulting in sales and which are not? Most good web analytical tool

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

will tell you this, once you’ve set your conversion goals. But they won’t tell you what percentage of each keywor

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

is bringing in people who have no interest in your product or offering.

For example, if you’re selling the Volks

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

wagen Beetle, you may be driving a large number of naturalists to your site, who may be more than happy to fill a

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

orm for a free-test drive. But as a target they are unlikely, if ever to make a purchase. And if you’re paying for

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

every naturalist who clicks on your Beetle ad, that’s just money down the drain. This gets further compounded when

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

multiple teams are involved in following each lead up.

You will therefore need to track backwards (from your sale

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

team, registration page or whatever your conversion goal), every bogus lead based on the keyword search. And then

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

identify which keywords are resulting in the highest misses.

This is basically the opposite of lead conv

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

rsion. By tracing bogus conversions and knowing which keywords are resulting in high misses, you can then take act

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

on.

Unfortunately, once you find the problem there’s really no single way to solve it. It’s often a combination o

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

trial, error, fine-tuning and getting specific with negative keywords.

f you know of another way, do let me know

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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With all of the pressures that come with starting up a new business it is easy to get overwhelmed. Which many people face is a long list of tasks that need to be dealt with. Keeping yourself and your company organized can be a tall task with everything you have to face.

Presentation folders can be your best - or worst - marketing spend. Presentation folders that look great and get opened cannot be beat for creating a lasting impression and getting your message across. Here are five professionally proven secrets to keeping your presentation folders - and your message - out of the trash and in front of your audience.

You have your most important internet business asset – your mailing list – but you don't seem to be selling very much. What’s the problem?

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