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Digg It - Some Tips For a Paid Directory Owner
A few tips for anyone attempting to setup a quality paid directory.
1. Unique design is a must. And make sure it looks at least presentable. A lot of those who submit to your directory would have been submitting sites to directories for a while now. If it looks very familiar to other directories (especially free ones), they may fin
1. Unique design is a must. And make sure it looks at least presentable. A lot of those who submit to your directory would have been submitting sites to directories for a while now. If it looks very familiar to other directories (especially free ones), they may fin
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
d that it is not worth it if the directory owner himself did not take the effort to get a unique design. Worse, they may think that your paid directory will not last long.
2. Get a real webhost. No seriously, a reliable host is more important than having high PageRank or some super doper cool features. If your directory is constant
2. Get a real webhost. No seriously, a reliable host is more important than having high PageRank or some super doper cool features. If your directory is constant
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
y down, what's the point of it being "online"? If you need to spend a little more on webhosting, please do.
3. Having SEO friendly features is a must. In the past, directories are meant for surfers to source for sites relevant to a topic or subject. Now, it is mainly used for SEO and most of your clients will be looking at your dir
3. Having SEO friendly features is a must. In the past, directories are meant for surfers to source for sites relevant to a topic or subject. Now, it is mainly used for SEO and most of your clients will be looking at your dir
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
ectory and seeing how will it help them rank. If your directory can improve their Search Engine rankings, you got them into your little bag. Some even look whether your directory will give them a little PageRank push or not.
4. Having unique features. Well, it cannot always be unique but how about useful features? Let's say, you al
4. Having unique features. Well, it cannot always be unique but how about useful features? Let's say, you al
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
ow your customers to deeplink? Or you allow them to place their logos on their information page? Or how about having a thumbnail of their site? Hey, how about letting them have keywords in their title? How about a little blog? Or some games or the latest news if you are planning your directory to be a portal? These features can help make y
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
our directory more of a value to your customers and to stand out. Even more so now that the competition in this arena is very stiff.
5. Good quality "content". Make sure you add sites to your own directory and these sites should be "authorities" on their subjects. And when you approve sites for inclusion, make sure that those sites
5. Good quality "content". Make sure you add sites to your own directory and these sites should be "authorities" on their subjects. And when you approve sites for inclusion, make sure that those sites
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
are not spammy ones. Nobody wants their sites to be placed among spam sites, it gives them a bad reputation. And it gives your directory a bad reputation as well. If you have to lose a few bucks, so be it. Oh, you should always re-write the site description and try to make it unique. If you have other content (like a blog or a article sect
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
ion), try to make them unique and useful to your visitors. Good content always win in the end.
6. Never launch your paid directory empty! Don't do that because it doesn't look good to your clients. And it looks like you didn't even make any effort to get some sites into it first. Reputation is important to a directory owner. People
6. Never launch your paid directory empty! Don't do that because it doesn't look good to your clients. And it looks like you didn't even make any effort to get some sites into it first. Reputation is important to a directory owner. People
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
respect hardwork and if you are lazy, your directory will show it. As mentioned before, you should add some quality sites into your directory and try to minimize the number of empty categories before the actual launch. Everyone hates empty categories, especially Search Engines - nothing for them to index.
7. Have a decent PageRank
7. Have a decent PageRank
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
first. Make sure your directory gets a decent PageRank first. I know what you guys are thinking, PageRank means nothing right? That may be true somewhat. But having a decent PageRank also tells your potential clientsthat you have backlinks, which means that there is a better chance of being spidered and more often. Having a decent PageRank
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
also tells them that you have been spending some money and effort on promoting your directory and getting those costly links. This means that your directory surely won't be a fly-by-night directory. And better still, a lot of people still believe in PageRank and the benefits it gives. So why not make use of this perception? Furthermore, Pa
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
geRank alone can sell, if you don't believe me, just look around you.
8. Promote like crazy. Advertise your directory whenever and wherever possible. Either through adsense, banner ads or just through your forum signature. Marketing and promoting your directory should be a priority for a paid directory owner. Why? Because there are
8. Promote like crazy. Advertise your directory whenever and wherever possible. Either through adsense, banner ads or just through your forum signature. Marketing and promoting your directory should be a priority for a paid directory owner. Why? Because there are
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
a lot of other paid directories and they all want the same thing as you - paid customers. Without promotion, nobody will notice you. Without promotion, no matter what you offer your customers, sadly they won't come. When you are doing the sell, make sure you highlight your directory's good points. Sell the good points (especially those uni
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
que features) and explain in detail the benefits of getting listed in your directory. But avoid looking like a crappy salesman. We all know how untrustworthy these people are. If you are ethical and honest, I am pretty sure your reputation among other directory owners and your customers will improve and soon they will become your very own
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
romoters. Respect and trust can go a long way too. And furthermore, if in the future you have any other directories, your current clients will be the first to sign up.
9. No spelling mistakes. You should never have any spelling mistakes, especially for the front page and the About Us page. It's just not professional to have spellin
9. No spelling mistakes. You should never have any spelling mistakes, especially for the front page and the About Us page. It's just not professional to have spellin
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
g mistakes and makes your directory look sloppy. You will be surprised that a chance glance on a spelling mistake can be a very big turn-off and make your potential customer think twice about getting a listing on your directory.
10. Complete your directory first. There should be no "Under Construction" sign in your directory after
10. Complete your directory first. There should be no "Under Construction" sign in your directory after
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
ou launch your directory. Make sure everything works without problems, like your payment system or your featured listing placement thingy. You should have tested your entire directory and make sure it works perfectly. As I mentioned before, always resist the temptation to release your directory too early or unfinished. Of course, this does
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
n't mean that you don't add any new features. If you have any future plans, by all means, go ahead and add more value to your directory. In fact, you should constantly find ways to improve your directory. No kidding. Don't rest and expect your competition to do the same. Just make sure it whatever changes doesn't affect your current direct
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ry.
11. Start small. I always believe in starting small, especially in a competitive market like Web Directories. If you have a new paid directory, don't try to join the big boys and charge the same as them. In time, when your promotion and advertisement starts to bear fruit and your reputation has grown, you can slowly increase th
11. Start small. I always believe in starting small, especially in a competitive market like Web Directories. If you have a new paid directory, don't try to join the big boys and charge the same as them. In time, when your promotion and advertisement starts to bear fruit and your reputation has grown, you can slowly increase th
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
e pricing. Remember, some directories took years of promotion, hardwork and sweat to get to this state, don't expect your own result to be immediate.
Hope that you can make use of these tips when you are starting your paid directory. And all the best to ya and your directory. Hope you will have a successful career as a web directory owner
Hope that you can make use of these tips when you are starting your paid directory. And all the best to ya and your directory. Hope you will have a successful career as a web directory owner
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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