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Viral marketing has often been misunderstood as a new marketing term th

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

at has entered the fold. In truth, viral marketing has existed for a ve

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ry long time. It is only recently that viral marketing has been modifie

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

to put to use on the Internet. In this article we are going to discuss

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

what viral marketing truly is and what it can mean for your business.

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

Viral marketing originated from the bible itself. That’s right. The bib

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

le’s teachings have spread all across the world since it's inception. T

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

hat is truly, viral marketing at it’s very best, and you can't deny tha

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

it has worked!

Viral marketing today is often done through the writte

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

n word and over the Internet. Media spreads news very quickly nowadays,

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

with all the technology around us.

The biggest weapon in viral marketi

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ng is the ebook. If an ebook’s content is superb, original, or funny, t

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

hen it will get passed around. It’s ‘virus’ is spread is very rapidly.

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

his is viral marketing at work.

People will also start talking about t

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

he ebook in forums and chatrooms. This is called word of mouth marketin

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

, and it is very similar to viral marketing. More and more people come

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

to know about the ebook, and start downloading it. This can all be done

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

very quickly, sometimes in a matter of weeks.

As you can probably tel

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

by now, viral marketing is a strategy no marketer should do without! S

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

tart providing good content, and your business may just explode virally

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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