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FFA stands for "Free For All" and is the first place most budding online marketers go to promote their website o

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

r opportunity. Basically, it is a webpage that allows people to post their URL link in exchange for receiving on

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

email message from the owner of the page. There are literally thousands of FFA pages floating around the web.

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

Click below for an example of a typical FFA page

As you can see, there are many different link

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

to websites already listed, and the next one added will push the oldest one out. Posting to an FFA page is a sh

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

rt-lived event, so many marketers post to many different ones at the same time, even using FFA submitters and ot

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

her fancy programs.

In the online marketing world, posting to an FFA page is at the bottom of the success l

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

dder. I have not heard of someone who has achieved good success using this method.

The trend these days is

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

to have an FFA page of your own, meaning you are the host and you are the one sending out your single email mess

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

age.

There are thousands of people posting to FFA pages every day, and as the statistics go, about 95% of these

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

people are not successful at all. So a good percentage of these people would be interested in finding a good way

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

to market, maybe even a good opportunity like yours.

On my FFA page above, I am getting about 150-200 confirmed

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

leads every day, and I haven't done any of the marketing for it. It is all done by Traffic Wave, the company th

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

t hosts my FFA page. All I did was sign up for Traffic Wave, set up the FFA page and forget about it.

It's real

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

y quite easy to do, and there are certainly other places where you can get your own FFA page. One of those compa

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

nies is called FFA Storm which comes with FFA Blaze. On that one, I am getting about 400-800 fresh leads per day

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

Another is AutoFFA, and the list goes on...

What is so great about Traffic Wave's FFA page is that it is a par

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

of an All-In-One marketing system, which you can read about on the Traffic Wave Website. They even have a compl

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

imentary 30-day Trial period, for those of you who just want to pop in and kick the tires to see how everything

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

orks.

Or just go to my Resources Page link below for more information.

Cheers and happy marketing!

Robert Cho

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Eventually it will happen. You will have to review somebody's work at your job. This may seem like a daunting task, but it doesn't have to be that way. By following a few simple guidelines you can make this process not only painless on yourself, but also produce a well-done review.

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