Digg It - Internet and Businesses Online

Websites fall into one of two broad categories. They either provide information, services and products for free (resources), or they provide one or all of the same services in exchange for money (businesses). There are of course, a number of hyb

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

rid sites that offer both.

This article is aimed at those that operate an on-line business, but feel free to read on if you don't!

Okay, so you have a website that offers a product or service for a fee, you have sweat blood and tears to optimi

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

se your website, and your pay-per-click advertising is bringing prospective customers in. Fantastic news. You have a major problem however, conversion rates are less than woeful and there is many a time when your 'Cost Per Customer' actually out

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

weighs your marketing spend. Running a business this way results in only one outcome, i won't spell it out because it's a dirty word.

This brings me onto the point of conversion rates, how do you increase them? If i had the definitive answer i

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

wouldn't be sat here writing this article, i would be scuba diving off the Great Barrier Reef but i digress. What i do have, is some very useful information relating to a currently very underused on-line marketing technique, streaming website au

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

dio.

I'm sure we have all stumbled upon some pretty awful websites, you know the ones, with the animated dog running from side to side, with the MIDI version of the Star Wars soundtrack blaring out at you. Erase those images from your mind, we'

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

re not going there today (although i may tomorrow, for nostalgia's sake)

I am referring to targeted audio, produced by professionals with one result in mind, more profit for your business.

Audio on the internet is a minefield, with all kinds o

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

f compatibility issues & users connections speeds to contend with, up until now that has been a good enough reason for websites not to get involved. What was needed was a universal audio player, so everybody on the web could listen to audio with

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

out the need to download files and listen through an external media player. Well, utopia is just about here.

Flash audio is the answer to many a website's dreams. 96% of all internet users have the flash plug-in already installed on their compu

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ter, flash audio also streams right on the page, no need for downloads. File sizes are tiny as the player interface is the only component downloaded, with the audio loading as it plays in real time.

So with that major obstacle finally overcome,

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

the only real question left is “how can my website use audio to it's advantage?”

Look no further than your radio or TV set. The guys behind these adverts know what works. Now you can apply the same methods on your website. To give you a statist

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ic, websites that sell products benefit in a huge way from having sales related audio on their page, with recent figures showing up to a 33% increase in sales. Think about it, you can't control what your visitors read but you most certainly can

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

control what they hear.

You can take advantage of methods the TV and radio marketing wizards have been using for years.

Jingles are another massive pull for websites. Brands the world over make use of 'sonic logos' to create memorable names, f

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

acts and numbers. In a website environment the power of this is magnified. For starters, visitors aren't expecting to hear a jingle when they visit your homepage so the novelty factor in itself is a good enough reason for them to recall that all

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

important domain name. A good quality jingle will also separate your business from the rest of your probably fierce competition, it strengthens your on-line brand and re-enforces a prospective customers confidence in your business, knowing you

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

have gone that extra mile. From a vanity point of view, there's also the show off factor!

If you have a website that is full of drop down menus and text boxes, it can be confusing for the novice users out there, remember not everybody is as up-

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

to-date with buying on the web as you are. This is where streaming instructional narrative comes in handy, verbally walking the customer through your site, explaining the way it works and the process they should follow in order to make a purchas

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

e.

Testimonials from customers are a good confidence builder when selling your company and a great number of people read these before making a decision to buy from you. Imagine the power of having that testimonial spoken by your customer, that

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

really does erase any doubt in your prospective customers mind that the testimonial may not be legitimate, put yourself in their shoes and think about it.

There are a hundred and one uses for audio in a web environment, all you need do is put y

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

our creative hat on, or find a company that will take you through the process from end to end. Whatever it is your website sells, it will benefit from having targeted streaming audio, end of story. Remember, people buy from people, not computers

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggit.org.ua/article/79816/diggit-Website-Audio.html">Website Audio</a>

BB link (for phorums):
[url=http://www.diggit.org.ua/article/79816/diggit-Website-Audio.html]Website Audio[/url]

The regulatory bodies at both the state and federal level require much disclosure from Franchisors. So, much information in fact that it indeed puts them at a disadvantage to both their foreign and domestic competitors who may not be franchise companies and therefore do not require the same level of disclosures.

Internet marketing conferences/events should be at the top of your list of things to do if you really want to make it on the net. Here is what happened to me today at an internet marketing conference.

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