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  • Digg It - Your Business Bio Length

    Obviously your introduction bio should vary according to what group you are addressing. An introduc
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    tion in front of the Securities and Exchange Commission would be different than the bio introductio
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    used for a speaker about to give a high school commencement address, even though it is the same sp
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    eaker presenting. But another consideration is how long your bio should be for a particular audienc
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    . Different audiences who are listening to you in different formats need different lengths of a bio
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro


    I was delivering a media training teleseminar recently and had emailed the bio off of my web site
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    that is appropriate to public relations people who deal with media training clients. It seemed lik
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    I had done my homework, right?

    Wrong!

    The bio I sent was perfectly fine for someone to READ SILE
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    NTLY on a web page, but it was much, much too long to be read by the moderator aloud at the beginni
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    g of the teleseminar. I realized my error right before the teleseminar was too begin when I saw the
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    long bio to be use and figured out it would take about 5 minutes to read aloud.

    5 minutes is way t
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    o long to read someone’s bio when the teleseminar is only an hour long. It was too late for me to g
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    t a new bio to the moderator introducing me and too much for me to ask her to shorten it on the spo
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    t. She dutifully plowed through the entire bio. When she was done, I almost felt like falling aslee
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    .

    Fortunately, I recovered once I was able to hop in with the meat of the seminar. But the point i
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    I shouldn’t have to “recover” in any presentation, and neither should you.

    With proper planning,
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    you can time every aspect of your presentation, including the introduction, to flow properly and wi
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    h the right length. With a teleseminar I would recommend you keep an introductory bio to 30 seconds
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    —60 seconds tops!

    How long is your introduction? There is only one way to find out. Read it out lo
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    d in a conversational tone of voice and time it. If it’s too long, chop away until you get it right


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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