Writing a press release (or news release) AND getting it published is not difficult.

Remember, though, good press releases -- i.e. press releases that get published and make news -- c

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

an provide invaluable marketing for your business or website. So it is worth understanding the mechanics of writing a press release that makes news.

Namely:

1) Have a story to tell

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

> 2) Think like a journalist
3) Format the press release properly
4) Keep your press release short!
5) Promote your press release online

Let's look at these press relea

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

se guidelines a bit closer.

1) Have A Story To Tell

You must have a story to tell, a hook, or an interesting angle. Whilst demand for news is great, the news must still be interesting

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

.

So, find your story and develop it; position your press release, somehow, to be different. And try and incorporate the following:

- holiday and event tie-in articles
- internet

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

innovations and developments or unique products
- unusual events or unique personal accomplishments
- humour and wisdom, or fun and tragedy

Always remember the human interes

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

t angle.

2) Think Like a Journalist

A 'story to tell' must be told with the person looking to tell that story in mind; i.e. you must think like a journalist.

So what reasons would an

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

editor want to publish your news? What benefits would their readers get? Is it relevant and timely?

Write a compelling headline. If you don't then the journalist (or editor) will simpl

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

y not read any further. Use words like YOU, NEW or HOW TO to achieve this.

Always write your press release for scanability and in a way that means it can be published (in a magazine, f

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

or example) with as few edits as possible.

Write short, punchy paragraphs and remember to answer these questions: "Who? Why? What? Where? When? & How?"

3) Format The Press Release Pro

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

perly

Here is an example press release layout. Use the following as a guide.

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