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If you want people to see your website, then you need to promote it in one way or another.

Actually, that is not really true. You need to promote it in many di

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

fferent ways

No one method is guaranteed to work, but a "suite" of promotional activities, should do the trick.

There are seven main ways to attract visitors to your w

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ebsite:

1) By having a high ranking in one or more search engines for the keyword you are targeting.

Put another way, if the keyword for which

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

you want traffic is "red widgets" then your aim is for your website to appear on the first page of a search engine, when someone types in the phrase "red widgets".

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

2) Buying Traffic

You can promote your website by buying traffic, from those that already have it.

The main methods are a) Pay Per Click - for example Google Adwo

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

rds b) Banner Advertising - for example on a news website, and c) text links, on high traffic websites.

3) Obtain Links from other websites

In the old

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

days, and I am talking almost seven years ago here, this was how the web worked. When there was less clutter and rubbish online, website owners linked to other websites that the

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

y liked, or that they thought their visitors would find useful.

However, with the advent of rampant commercialism online, and the sheer logarithmic increases in websites availa

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ble, this practice is no longer so viable.

From my experience, avoid wide scale reciprocal linking - it does not really work anymore. But do, please, link to sites that will be

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

useful to your visitors. They may well link back to you in return.

4) Article Writing

You are looking at an article right now. Perhaps if YOU LIKE THE

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

WAY I WRITE, you will click on a link in the Author Resource Box at the bottom of the page, and find out more about my websites.

Maybe, if I distribute this article to article

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

directories, a webmaster looking or content will publish it on her website, exposing the article to more people.

It also could be, that the website(s) this article is publishe

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

d on have a high rank in Google, or other search engines, helping my website to rank higher via a one way quality link.

5) Press Releases

A specialist

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

topic in itself, as are all traffic generating methods. Put simply, if you can tie in a newsworthy story to a website, then syndicate the story for press use, you can, if you ar

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

e lucky, get a hugh surge of visitors in short order. Also highly effective for getting one way links. Check out prweb.com for more information

6) Web 2.0
t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
g>

This new breed of promotion activities encompasses sites like youtube, myspace, and squidoo. The similarity between all these types of sites is user generated content. Alrea
ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust
dy, Web 2.0 is being "abused" by Internet Marketers - how much longer will these sites remain an effective method of promotion?

7) Web 3.0

I did not kn
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ow that web 3.0 existed until yesterday, when I read a comment that said "cut out the middleman" (Web 2.0) and gain a head start on the new web culture. For more information on
.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
Web 3.0 - Google it.

8) Blogs

One of my favourite methods of website promotion. Why? because Google loves blogs, and a top ranking in Google is worth m
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip
ore traffic than the rest of the other search engines put together.

The two primary blog systems are "blogger" which is Google's offering, and "Wordpress" which is open source.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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