Digg It - Business

If you run a small business and you have a community following of sorts you have to be car

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

eful not to dilute your message by over marketing peripheral services. Yet at the same tim

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

e if your existing customers desire a similar service, which you can offer and make a good

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

profit at well then you might be considered a fool for not offering it right? Assuming of

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

course you have the employees to do it and can manage it without too much additional upfr

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ont capital or training costs.

Now then let us consider the similar service businesses of

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

Auto Detailing, Car Washing and Mobile Oil Changes for Corporate clientele at office buil

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

dings. You see it is difficult to establish these businesses in the first place and buildi

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ng a solid steady route is not easy either. However, having been in the sector for 27-year

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

s and having franchised in 23-states, it can be done. Also getting into the larger compani

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

s is not difficult, if you get in first with car wash weekly service and detailing and onc

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

e they trust you pitch oil changes.

I have always found that works better in fact our oil

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

change business grew out of customer demand for oil changes, hence; Lube on Demand. Did y

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ou know there is actually a company named; Lube on Demand. No it is not my company, but th

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

e name is brilliant and perfectly well branded you see.

Customers Demand oil changes and

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

lube auto services. I mean you get it right? You understand how all this works, obviously

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

by the name of that company, the owner understands too. Like "Fax on Demand" = Oil and Lub

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

e on demand = "Oil on Demand." Consumers demand it and Entrepreneurs produce it.

If the n

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ame is set up correctly like this, then it is only a matter of adding; Auto Detailing on D

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

emand, Car Washing on Demand or any thing on demand without diluting the brand. Get it now

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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In today market scenario, people are tending toward ‘No Brand’. To them it is not the brand what matter, but the experience with the product is most sought after why the buy and how branding of your product could be done with these ‘No Brand’ generation is most challenging question in face of today marketer. Here are some of guerilla marketing tactics and strategy discussed by author.

How to develop a strong local advertising campaign and selecting the correct media.

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