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What are the benefits of website localization from a webmaster's point of view? You can reach more potential visitors and you can improve the rankings in the major search engines.

Is your web site ready for the global wo

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

rld?

English is spoken by just 35% of internet users. If your website is English only, you lose 65% of potential visitors!
More than 50% of queries on search engines are submitted in languages

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

other than English.

Visitors to an e-commerce site are four times more likely to buy from a website with content in their native language.

Website localization helps you build credibility as a glo

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

bal player.

Localization impact on web directories and search engines

A web directory is a directory on the World Wide Web. It specializes in linking to other web sites and categorizing those links. We

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

b directories often allow site owners to directly submit their site. The submission is then reviewed by human editors who decide if the site is appropriate for inclusion or not. A web directory is not a search engine, and do

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

es not display lists of web pages based on keywords: it lists web sites by category and subcategory.

Examples of well known web directories are Yahoo! Directory and the

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

arget="_new" href="http://dmoz.org/">Open Directory Project (ODP). ODP is the most comprehensive human edited directory of the Web, compiled by a vast global community of volunteer editors. ODP is significant due to its

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

arge number of listings and its free availability for use by other directories and search engines.

Directory categorization takes into account the language: ODP's World category is for sites in languages other than English.

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

For example, World/Espa?ol/Computadoras would list Spanish-language sites dealing with computers.

Basically, if a site is multilingual, it may be included in the appropriate category for each language. This will definitely

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

improve the rankings in the major search engines. Indeed human-edited directories are reputable sources and their links have great value for search engines ranking algorithms.

Anyway, inclusion in a directory strongly depe

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

nds on the quality of the submitted site. Poorly written websites are rejected by the reviewers and they don't get listed. If we stick with the example of the World/Espa?ol/Computadoras category, you will never find a site t

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ranslated to Spanish by a Machine Translation (MT) tool. Indeed, human editors easily spot ridiculous mistakes generated by MT. In order to get listed in a web directory, the translation of your website must be accurate and

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

precise: you cannot rely on computer generated translations. MT can ruin your website's reputation and can drive your visitors away!

Regardless of the speed with which computer can process information, the quantum leap that

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

is a characteristic of human thinking, when we reach a new conclusion based on the information presented to us and based on our human experience, is something that we will never be able to program into a machine.

When it c

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

mes to translation, humans do it better!

Localization is more than just translation

When you localize your web site, there is more than just translation. Localization requires a complete conversion from one kind of

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

audience to a completely different one. There are many attributes beside the country's native language: the formatting of the date and time, the representation of numbers, the symbols for currency, etc. Language translation

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

must be coupled with necessary sensitivity to cultural differences.

Free localization services

There are some free online services that allow you to localize your website for free! For example,

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

="http://www.freelocalization.com/">Free Website Localization is a cooperative translation project to help webmasters get free multilingual versions of their websites. There are many webmasters who understand English but

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

are native speakers of another language. Thanks to the multicultural nature of its users, Free Localization effectively enables online peer to peer translations. Users can manage, coordinate and exchange the translations by

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

means of a complete set of online localization tools.

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tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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