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Digg It - Web Site Promotion - A Guide to Promoting Your Website
The guide provides a step by step way of promoting a web site to search engines and directories.
1. Make sure you have visualized a web site with a theme, and work toward gathering more data forming a draft documentation centered around the web s
1. Make sure you have visualized a web site with a theme, and work toward gathering more data forming a draft documentation centered around the web s
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
ite theme. Try to prepare the products
(or services) offered by the web site as well as the related documentation as much as possible. The time taken by this activity depends on the product/service being offered, and the preparation of draft document
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
ation and references.
2. Choose appropriate web site name and register the same. Currently godaddy.com offers one of the lowest cost domains, yet reliable. A couple of points to note while choosing a domain name: If you are promoting a corporate
2. Choose appropriate web site name and register the same. Currently godaddy.com offers one of the lowest cost domains, yet reliable. A couple of points to note while choosing a domain name: If you are promoting a corporate
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
web site, choose a name that aptly describes the Company name, ex. msn.com. If you have a separate corporate identity, and choosing a domain for the purpose of promoting a particular product range, choose a name that correctly describes the product be
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
ing offered. In any case, make sure that the .com domain name does not exceed 2-3 words.
3. Start putting together the content that you have gathered earlier. Keep the following points in mind while constructing the web pages:
3. Start putting together the content that you have gathered earlier. Keep the following points in mind while constructing the web pages:
K
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
ep the pages with in 50-60K. If you get a very long page, try to break it into two or more pages.
Keep the web pages free from script as much as possible. Search engines usually don't like too much of script on a web page.
Keep the web pages free from script as much as possible. Search engines usually don't like too much of script on a web page.
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
It is recommended to validate the web pages against HTML error, one source to validate web page is http://validator.w3.org/
Use alternative test to graphic images.
Always use short "Title", 6-8 words long, and "Description
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
", 16-20 words long on a web page. Some search engines use keywords also.
Do not use unnecessary formatting, such as tables, borders etc. In general, text content should overweigh HTML content.
Make sure sizable number of H
Do not use unnecessary formatting, such as tables, borders etc. In general, text content should overweigh HTML content.
Make sure sizable number of H
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ML pages are built before uploading the content. A reasonable number of pages is 40 - 100, to start with.
Avoid spam techniques such as hidden text, cloaking, stuffing too many key words etc.
4. Choosing a web host: Choosi
Avoid spam techniques such as hidden text, cloaking, stuffing too many key words etc.
4. Choosing a web host: Choosi
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ng a reliable, and economical web host is a difficult choice. This is particularly so with so many web hosts around promising everything for little. Check the following when choosing a web host:
How long the web host is in the business.
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
/li>
Whether there are any un-satisfied customers, try webhostingtalk.com for verification.
Whether he will be able to provide cgi-bin and support PHP. Though your web site doesn't need script support (like PHP and MySQL), you may
Whether there are any un-satisfied customers, try webhostingtalk.com for verification.
Whether he will be able to provide cgi-bin and support PHP. Though your web site doesn't need script support (like PHP and MySQL), you may
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
need it later.
The response times, and the committed up-time
Whether the host provides dedicated IP, if required and the cost for the same.
Technical support.
5. After choosing a web host, uplo
The response times, and the committed up-time
Whether the host provides dedicated IP, if required and the cost for the same.
Technical support.
5. After choosing a web host, uplo
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
ad the content to the web address. Here you have options: HTTP and FTP upload. For a commercial strength web site, FTP is the most widely used protocol for
uploading web sites due to various reasons. If possible, choose a dedicated IP, instead of a s
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ared IP.
6. Now you have the web site in place, next thing is to verify that all the links are working as expected. Fix any bad links.
7. Promote to search engines and directories. Good way to start is submitting to google, and DMOZ. If th
6. Now you have the web site in place, next thing is to verify that all the links are working as expected. Fix any bad links.
7. Promote to search engines and directories. Good way to start is submitting to google, and DMOZ. If th
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
e web site is a corporate web site, and sells goods or services, it is recommended to pay for inclusion in Yahoo directory. For non-commercial web sites, inclusion in Yahoo! is free.
8. Promote to other less known directories such as Zeal/LookSmar
8. Promote to other less known directories such as Zeal/LookSmar
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
, Lycos, etc. and search engines like Fast, Altavista, DirectHit, WiseNut, Hotbot, and Teoma. Keep in mind that it takes anything from 1 month to 3 months for the site to get indexed. Do not submit repeatedly within a month. This may only delay you
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
r submission.
9. Exchange links with similar topic sites. Continue this until you get sufficient visitors to your web site.
10. Build new content: Add content to your web site continually. This will not only keep the web site content fresh, but
9. Exchange links with similar topic sites. Continue this until you get sufficient visitors to your web site.
10. Build new content: Add content to your web site continually. This will not only keep the web site content fresh, but
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
also bring more visitors.
11. Use site statistics and keep track of the progress. View the visitors coming to your web site and the key phrases or referring web sites. This gives valuable information in improving and fine tuning your web site for mor
11. Use site statistics and keep track of the progress. View the visitors coming to your web site and the key phrases or referring web sites. This gives valuable information in improving and fine tuning your web site for mor
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
qualified traffic.
12. Here onwards, it is checking your position in search engines, and trying to improve the same. Refrain from using automated tools for checking your web site ranking. These tools may lead to banning your web site entirely. The
12. Here onwards, it is checking your position in search engines, and trying to improve the same. Refrain from using automated tools for checking your web site ranking. These tools may lead to banning your web site entirely. The
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
best way is to identify some keywords relevant to your
industry, and hand check the position in SERPs.
If you follow these guidelines, your web site is likely to get several hundreds or even thousands (depends on the target customers) hits every day
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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