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  • Digg It - Social Proof: Marketing to the Stupid

    I know this sounds crass, but I feel it is very true. How many websites have you visited in your journey to make money blo
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    gging or make money online and have come across the proof of income as “Social Proof”. You know those p
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    retty pictures from clickbank or adsense that display some outrageous earnings. Was your reaction holy cow!!!, look how much money
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    this guy is making online!!!. I want to make that much money too!!!. And I just know that if I just buy this one product that all
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    my financial problems will be solved. Heck it worked for him look how much he makes!!. So what is the point I am trying to make h
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    re? Why am I being so skeptical?. If you were smart a cookie you would adopt good sense of healthy skepticism. I want you to be sk
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    eptical, I want you to doubt what you see on these boastful websites that offer up this kind of social proof. It takes me all of t
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    en minutes to generate those pretty pictures using Adobe photo shop. Look, the point here is this. Intermediate to advanced market
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    ers know this to be true. I’m not a guru but I’m no dummy either. Don’t buy the hype or hyperbole.

    There are a lot of great copy
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    writers that can sell you anything and everything at any price. And they use tools like the above “proof of income” yes they put e
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    rnings disclaimers on the bottom of their pages Hmmm I wonder why? and other social proof tools i.e. the Testimonial. Ask yourself
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    this when you’re reading the sales pages. Do you even read them? or do you just scan down to the bottom to find out how much it i
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    s and then decide it is stupidly expensive, or decide this is the right tool for your needs and then purchase it?. So while you’re
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    looking at these sales pages ask yourself this about the testimonials. Are they paid or solicited in someway or do you think they
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    ’re genuine? Are they the result of a joint venture?. I'll tell you this from my experiences with joint venture marketing. The fir
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    st thing you do is to solicit someone with a list by saying something along these lines. I have a product I want to market and I w
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    s wondering if I could have your feed back on it.

    Then it usually winds up that they ask you for the product to have a look at it
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    . If they like the product often times they'll ask if they can sell it and include a review of the product or a testimonial on you
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    r website. This is solicited. Others will just send out an email to their list asking for testimonials. Get the point in all this.
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    You have to be careful with what you read and what social proof is being offered to convince you that this is THE product for you


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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