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Authors know they need publicity. It’s the Holy Grail that every writer, even successful ones, has to constantly quest for. Doe

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

sn’t seem fair when you consider that writers tend to be very happy curled up at home with the cat and a keyboard.

Promoting a

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

book is hard work, but as you work at it and pick up some publicity here and there, the rewards make it worth it. Attention is

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

better than obscurity, and one of the first steps for emerging from obscurity is to issue a press release.

A press release is

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

your announcement to the world that you want attention because you are interesting. Even if your publisher is promoting your bo

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ok, there is absolutely no reason you can’t put out a press release as well, especially when your book first comes out. At the

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

very minimum you should send your press release to the local media. The newspapers will likely feature you or at least give you

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

a blurb. Local authors get coverage all the time. In the past two years, I have appeared in my local daily newspaper twice and

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

once in the local weekly and local university newspapers.

Then, if your book gets one or more good reviews, then that is an ex

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

cellent reason for a press release. Of course, you want to tell the whole world that you got a good review, and success sells.

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

While you are keeping the local media informed of your book, you should also be feeding your news into the internet. An online

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

press release can be an effective tool for driving traffic to your author website. The good news here is that there are multip

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

e online services that distribute press releases for free or low cost.

An online press release will appear on the high traffic

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

site of the press release distribution service and it will often be sent out in industry specific RSS feeds to interested read

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ers who have opted in to the news service. Journalists also monitor online press releases, so you could get lucky and get cover

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

age.

Another benefit of promoting your book with online press releases is that web publishers and bloggers can use the content

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

of your press release on their websites. This spreads your message and gets links back to your author site. I had one of my pre

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ss releases picked up and posted at two different forums that were a great match for the target audience for my fiction.

Since

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

you are already an author, writing a press release for yourself should not be too daunting of a task. They are short formulaic

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

documents that are meant to arouse interest. They are an important part of any publicity campaign, especially for book authors

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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