Digg It - Internet and Businesses Online

It is interesting to think that out of the numerous ways in which business owners can advertise their products and services, many of them neglect to place their company’s URL in the very advertising they are already paying for. Sometimes simply placing their Web site URL in thei

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

r paid advertising is not that obvious. Here are 10 not-always-so-obvious ways to promote your Web site.

1. Include your URL on business cards, stationery, brochures and other literature.
As silly as it may seem, this no-brainer is often overlooked. You’d be amazed

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ow many business owners either forget to place their URL on their business cards or don’t think doing so is all that important. Be sure when printing your company’s promotional and marketing materials, to leave off the http:// part and include only the www.domain.com portion.

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lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

b>2. Don’t neglect e-mail and e-mail newsletters as a way to bring visitors to your Web site.
Utilize the signature file option (company name, address, phone number, URL, e-mail address) in your e-mail program. Many business owners sign their e-mails with just their fir

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

t name, nothing more. Moreover, many business owners still send and receive business-related e-mails using a free e-mail account or their ISP’s email, like Hotmail, Yahoo, or Ameritech, rather than using their corporate e-mail account – another free Web site promotion tool.

Whi

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

e it's a big commitment in time, publishing a weekly, monthly, or quarterly newsletter is one of the very best ways to keep in touch with your prospects, generate trust, develop brand awareness, and build future business. Don’t forget to place your URL in each newsletter you sen

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

d out.

3. Take a moment to use your traditional means of advertising to add your URL.
Be sure to include your URL in any display or classified ads you purchase in trade journals, newspapers, magazines and more. View your Web site as an information adjunct to the ad

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

to capture the readers' attention with the ad, and then refer them to a URL where they can obtain more information and perhaps place an order. Look carefully at small display or classified ads in the back of magazines or trade periodicals. Sometimes these ads are more targeted,

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

more effective, and less expensive than online advertising. Consider other traditional media to drive people to your site, such as direct mail, classifieds, post cards, etc.

4. Become an online expert in your field.
Use your expertise to become an expert in your fi

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ld and promote your Web site for free. Sign up for Yahoo Answers or Google Answers and answer questions asked by online visitors. You will have the opportunity to write your company’s URL in your profile. This is a great way to gain additional Internet exposure as well.

5. I

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

sue press releases.
When your business has a newsworthy event, send press releases to print and online periodicals. Use these opportunities to mention your company’s URL near the bottom of each news release. There are many online PR Web sites, including PRWeb.com, PRWir

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

e.com and others you may use to promote something exciting happening within your company.
6. Promote your site in mailing lists and news groups.
The Internet offers hundreds of targeted e-mail based discussion lists, chat rooms and news groups made up of people w

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

th very specialized interests. Spend at least one hour each week searching for groups where a conversation is taking place. Do not use aggressive marketing and overly plug your company, even if you see some people doing so. Instead, add to the discussion in a helpful way and let

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

the signature at the end of your e-mail or post message do the marketing for you. People will gradually get to know and trust you, visit your Web site, and do business with you.
7. Ask visitors to bookmark your site.
It seems so simple, but make sure you ask vis

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

tors to bookmark your Web site. Use a text link or graphic on the homepage of your Web site.
8. Place URL in any yellow book advertising you already do.
I once knew of a company who was spending $90,000 in yellow page advertising, across numerous books in the are

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

, and included front yellow book cover ads as well as full-page, full-color ads throughout the yellow pages. Not once did they mention their Web site, which has been on the Net for many years. The company surprisingly saw no value to it.
Whether placing full-page ads in you

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

r local yellow pages, or only paying for a bold listing in the white and business yellow pages of your local directory, consider leaving open one line for your company’s Web site address. Because you are already paying for the directory advertising, this is one particular place

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ou definitely do not want to overlook.
9. Write articles for use in newsletters and other Web sites.
You can dramatically increase your Internet visibility when you write expert articles about your field and distribute them as free content for other article direc

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

tories, e-mail newsletters and other related Web sites. At the bottom of each article written, request a link back to your Web site and a one-line description of what you offer. This is an effective viral marketing approach.
10. Devise other viral marketing techniques.
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip
>
Viral marketing uses the communication networks of your site visitors and current customers to spread the word about your Web site exponentially. Some examples include word-of-mouth, public relations, referrals, blogs, creating "buzz," and other forms of network marketing

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Digg It - 10 Not-So-Obvious Ways to Promote Your Website

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