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Some years ago a good marketing campaign consisted of classified ads, FFA-pages and banner exchanges. Since that time things have changed dramatically, and this method of advertising is pretty much useless today.

Serio

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

us marketers are always looking for new sources of traffic. Blogging has been popular for a while now, and the Net is loaded with books teaching you how to blog for money and traffic.

There is one field of advertising

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

here you don’t get bombarded with Manuals and “How to” books, and that is MySpace

Thousands of people has discovered Myspace as a new and exciting advertising media. It is free to sign up as a member, and you get your

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

very own webpage you can tune anyway you like.

So, what exactly is MySpace?

To put it in short; MySpace and other social networking websites are communities with people looking for other people with the same interest

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

Social Networking has been popular for quite some time now, and people are networking all across the Internet.

MySpace is the largest of them all; In September 2006 there are currently 106,035,400 members!

Many consi

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

er MySpace to be a playground for kids, but this is far from the truth.

Yahoo said earlier this summer that the traffic they got from MySpace was poor, most of the traffic was from kids without any money or credit card

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

.

This did not prevent Google from putting $900 Billions into MySpace only weeks later. I guess Yahoo saw that they was going to lose the battle of getting all the traffic from MySpace.

So, how can you use MySpace to

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

improve your traffic and earnings?

The first step is of course to sign up as a member. This is totally free at the moment. It could be just a matter of time before Google decide to get their investment back. We all know

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

Google, right?

After signing up you get your own unique URL, and you can start to add your profile. Take a look at my link, just to get some ideas to begin with.

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

MySpace

You will soon enough discover that there is an industry out there, with MySpace related products, like adder programs and programs to change the look of your page.

The k

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

y to success with MySpace is to add as many friends as possible. There are several ways you can do this.

Use the “Search” feature to find people with the same interests you have. You can use search terms like MLM, Netwo

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

rk Marketing, Affiliate Programs or everything else you can think of.

Your search results will consist with a group of targeted people, and you can start adding them. This is very time consuming, but it is worth it!

An

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ther great way to search for like-minded people is in the Forums. There are many of them to choose from, so you should be able to find one that cover your interest. The procedure here is the same, start adding friends

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

like a maniac!

You can also join some of the Groups; the most popular of them has over 30.000 members.

When you are adding new people, you will notice that some of them have over 10.000 friends, a few got 20.000, and

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

I have even seen one guy with over 41.000 friends in his network.

And here is where it is getting really interesting. You can post bulletins to all your friends. Let’s say that you have 5000 friends in your network.

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

hen you send a bulletin with your offer and website link, this bulletin will end up on the page of all your 5000 friends.

This means 5000 backlinks to your webpage, and it’s pure Search Engine Food!!

As you can see,

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

doing this correctly will increase your search engine rankings!

In the end I want to tell you my experience with MySpace.

As I said earlier, using MySpace is time consuming. But, it did not take many days before I saw r

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

sults.

I started to heavily promote a free terrific report.

This is a lead capture page, (the product is damn good too) and it only took a day or two before my subscriber rate started to increase dramatically. Not on

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

y that; since I have links to some of my other websites, my PPC earnings has increased too. And it is still increasing since I’m adding new friends everyday.

This is the results with only 600 friends, and I just can’t

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ait till I get 10.000 

I hope you learned something new from this article. You owe it to yourself to try this method.

It is free; your only investment is a few hours of your time!

Good luck!

Rolf Arne Trondhje

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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