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One of the most powerful site promotion tools is the press release. A quality press release submitted to the right news distribution portal will definitel

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

y bring important revenue if its content is of interest, qualitative and actual (yes, that’s what press releases are for!).

News distribution portals and

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

services are used by thousands of journalists all around the world. If your press release has it all, you’ll probably see it published in thousands of oth

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

er locations: online or offline. All in all: a good press release will attract immediate attention to your business and website. Unlike articles, that bri

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

g you visitors a long time after their first release, press releases have a shorter life. That’s why it is so important to write them well.

A well-writte

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

n online press release has another important advantage: it will increase the number of one way links to your website, thus your search engine ranking. So,

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

although the traffic boost will not last long, you gain by having your press release archived in an online searchable database.

Write Well

Editors will

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

not just publish anything. Your press release needs to respect a few important guidelines.

1. The layout is very important. Your first paragraph should a

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ways answer the following five questions: “who?”, “what?”, “when?”, “where?”, “why?”. Limit your press release to one or two pages and always end your pre

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ss release with a conclusion.

2. Always write the content from the view of the public. Highlight customer benefits, not your own. Know your audience and

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

think" your audience.

3. Always use proper grammar and spelling. Avoid other silly mistakes such as wrong date, misspelled names, etc.

4. Last but not l

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

east, always sign your press release and provide contact information. There is no such thing as an anonymous press release.

Your press release has to be

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ewsworthy. What you might consider great may have little or no importance for your readers. A press release is not a sales brochure it’s an announcement.

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

It publicizes an event, a new, extraordinary product or a service. It does not repeat the contents of your website and it does not tell stories that have

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

een told.

Submit Well

Once you have a quality press release you need a quality submission service to reach a broad audience. You need to know that you’l

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

l get what you are paying for. PR Newswire is great, reliable and has great coverage. Their fees are fair and accessible. Since this is not an article adv

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

rtising PR Newswire, I’ll include other options too: Eworldwire, PR Web, Submit Express and so on. Just type “press release submission” in any search engi

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ne and you’ll find plenty of press release submission services, some of them even free.

You should really take care how you write your press release, esp

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

cially when you pay for submission. For best results I suggest you hire a professional writer. Note that the press submission services listed above do pro

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

vide press release writing services. But: don’t pay for a press release writing service UNLESS your press release is newsworthy for your potential clients

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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You enjoy what you do. In fact, you love your product and want to tell everyone about it.

A common mistake many Internet entrepreneurs make in selecting an affiliate program to join is to fail to select the product with the best demand.

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