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Digg It - Marketing To Teens & Tweens - The Big Payoff
Remember the old slogan that “children should be
seen and not heard?”
Clearly, that no longer applies to teens and tweens, prepubescents 8 to 14 years old. These days, teens and tweens are seen and heard, loudly and clearly.
What should business people do about t
Clearly, that no longer applies to teens and tweens, prepubescents 8 to 14 years old. These days, teens and tweens are seen and heard, loudly and clearly.
What should business people do about t
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
hese two
groups? Just wait until they grow up? No, not at
all. You need to take action now.
Though not always old enough to buy our products, we need continuous marketing communications to teens and tweens, starting now.
Properly done, that can develop a posit
Though not always old enough to buy our products, we need continuous marketing communications to teens and tweens, starting now.
Properly done, that can develop a posit
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
ve relationship
between tweens and teens and your business, positioning
you for future long term success.
As author Anne Southerland writes, get to them at age 8 or 9 “at the cusp of tweendom.”
For years, the tobacco and liquor industries have tried to reach ki
As author Anne Southerland writes, get to them at age 8 or 9 “at the cusp of tweendom.”
For years, the tobacco and liquor industries have tried to reach ki
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
s with messages saying, “when
you’re old enough to drink or smoke, please use
our brand.”
The fast food chains market to kids, too. They aim their TV commercials at children, since kids often decide which fast food store to visit, after mom decides that “she de
The fast food chains market to kids, too. They aim their TV commercials at children, since kids often decide which fast food store to visit, after mom decides that “she de
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
erves a break today.” Dad
lamely completes the deal as chauffeur and treasurer.
The marketing payoff for fast food companies comes from promotion to tweens and teens when they reach the 18 to 24 age group, the heaviest fast food user group.
A majority of 18 to
The marketing payoff for fast food companies comes from promotion to tweens and teens when they reach the 18 to 24 age group, the heaviest fast food user group.
A majority of 18 to
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
4 year olds eat most meals in fast
food places.
Extensive market research shows that those 11 and older don’t consider themselves children anymore.
As an example, 70% of boys and girls at age 13 select their own clothes. 60% of tween boys make their own fast f
Extensive market research shows that those 11 and older don’t consider themselves children anymore.
As an example, 70% of boys and girls at age 13 select their own clothes. 60% of tween boys make their own fast f
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
ood dining choices.
Most boys at age 10 already know what kind of car they’d like to buy.
In their own minds, those over 11 are now adults.
The 25 million tweens in the USA spend $51 billion each year, and another $170 billion is spent on them annually, mostly b
Most boys at age 10 already know what kind of car they’d like to buy.
In their own minds, those over 11 are now adults.
The 25 million tweens in the USA spend $51 billion each year, and another $170 billion is spent on them annually, mostly b
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
parents and relatives.
The teen market has $175 billion in annual sales. One high school senior in three carries a major credit card. And 63% of teens are very well wired, mostly by having their own cell phones and/or laptops.
Very interesting, you say-—but wha
The teen market has $175 billion in annual sales. One high school senior in three carries a major credit card. And 63% of teens are very well wired, mostly by having their own cell phones and/or laptops.
Very interesting, you say-—but wha
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
’s really at stake
here for me, as a business person? Plenty! There
are four major issues to consider:
1. The authority of parents is waning—because some parents are too wimpy to “train up their children in the way they should go,” the Bible way.
Coneheaded,
1. The authority of parents is waning—because some parents are too wimpy to “train up their children in the way they should go,” the Bible way.
Coneheaded,
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ermissive Doctor Spock mushiness prevails
in many homes (“the children are our friends and we dare
not offend them”).
2. In the absence of consistent, wise parental leadership, tweens and teens are strongly influenced by peer groups and marketers, research shows
2. In the absence of consistent, wise parental leadership, tweens and teens are strongly influenced by peer groups and marketers, research shows
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
3. Marketers have been blessed for many years by Baby Boomers (born 1946 to 1964). But Boomers are starting to retire and, within 10 to 20 years, their purchasing power will wane.
4. Serious marketing futurists think that today’s tweens can eventually replace
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
boomers financially,
since tweens are extremely quality and brand conscious
and are very glib spenders.
That being the case, why shouldn’t long term marketers start cultivating tweens now?
While we deplore the decline in effective parenting, my business believe
That being the case, why shouldn’t long term marketers start cultivating tweens now?
While we deplore the decline in effective parenting, my business believe
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
that we should start relationship
building with tweens and teens right now to help create
our long term business success for these reasons:
1. Tweens and teens are excellent practioners of “viral marketing,” today’s term for word of mouth advertising. This is
1. Tweens and teens are excellent practioners of “viral marketing,” today’s term for word of mouth advertising. This is
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
cost-efficient way to
communicate.
2. Tweens and teens are unaware of the benefits of self-employment, since parents often don’t know these things and most schools are still creating employees suitable to staff the Industrial Revolution, which no longer exist
2. Tweens and teens are unaware of the benefits of self-employment, since parents often don’t know these things and most schools are still creating employees suitable to staff the Industrial Revolution, which no longer exist
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
.
Tweens and teens need to learn about selling, business planning, and how to develop themselves personally and professional to be successful self-employed persons.
3. Since 10 year old boys know what kind of car they want, they should learn from marketers now
Tweens and teens need to learn about selling, business planning, and how to develop themselves personally and professional to be successful self-employed persons.
3. Since 10 year old boys know what kind of car they want, they should learn from marketers now
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
ow to take
care of a car--specifically, which products and
services they'll need.
Now what is my busines doing to start communicating with tweens and teens?
We’re taking the Tony Bennett approach. Explaining Tony’s career resurgence, his son and manager, Danny,
Now what is my busines doing to start communicating with tweens and teens?
We’re taking the Tony Bennett approach. Explaining Tony’s career resurgence, his son and manager, Danny,
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
said, “We didn’t make it cool to be Tony Bennett. We
put him in places where it was cool to be.”
These include Tony in concert with BB King, the late Ray Charles, David Letterman’s Show and appearances on the Simpsons—to name a few.
So, we’re starting to put my
These include Tony in concert with BB King, the late Ray Charles, David Letterman’s Show and appearances on the Simpsons—to name a few.
So, we’re starting to put my
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
business and myself in tween and teen places where it’s cool to be.
John just got a “space” in the wildly popular with tweens and teens www.myspace.com website.
In just one week, he’s been contacted by a local computer service and repair firm and a lady selling m
John just got a “space” in the wildly popular with tweens and teens www.myspace.com website.
In just one week, he’s been contacted by a local computer service and repair firm and a lady selling m
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
rtgage refinancing.
John has added Internet Messenger, because IM is very popular with younger generations, as is text messaging, especially tweens and teens.
Major portals recently launched their versions of www.myspace.com. John has created “spaces” there as wel
John has added Internet Messenger, because IM is very popular with younger generations, as is text messaging, especially tweens and teens.
Major portals recently launched their versions of www.myspace.com. John has created “spaces” there as wel
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
.
And one consulting professional is teaching clients how to mine existing portal directories to find business partner prospects, “talking" with prospects using IM.
That’s just our initial start toward teens and tweens.
What will yours be? How soon will you start
And one consulting professional is teaching clients how to mine existing portal directories to find business partner prospects, “talking" with prospects using IM.
That’s just our initial start toward teens and tweens.
What will yours be? How soon will you start
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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