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I’m sure you’ve heard it before or maybe you are doing it already but this is a great way to get your business free exposure. Link exchange is simply the exchanging of URL inf

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ormation between two websites. Once these links are exchanged, each party posts the information onto their website, usually on a “Links” or “Resources” page.

By exc

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

anging links with other websites, you are increasing the number of incoming links to your website which improves your overall website rating which in turn boosts your placement

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

in search engines. You also have the power to carefully select which websites you exchange links with so that you can be sure you are showing up on similar websites – places w

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ere your target market might show up on the web.

By exchanging links, you also have an “in” with the company you are exchanging links with. Even though your relatio

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ship may start with the webmaster or administrative personnel in charge of exchanging links, you can easily turn that into a contact in the marketing department, sales departme

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

t or even an employee at the senior management level.

Here is a step-by-step guide to doing a link exchange:

1. Start with a topic or specific market.<

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

/b> Do some research on the websites that you would like to do a link exchange with by going to Google (or another search engine) and performing a search on a few keywords rel

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ted to that topic or target market.

2. Determine which sites are best. When performing your search, do a secondary search on their website for “add a link” o

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

“suggest a site.” Those keywords will bring up the link exchange page if they have one. Not all sites have a link exchange program in place.

3. Fine tune your

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ist. When making your list of potential sites to exchange links with, go back through the sites and look for attributes that you do not want to be associated with. Does t

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

e company exchange links with websites that may be considered offensive? Does their website have a good rating and draw in a lot of traffic? Asking yourself questions like th

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

s will keep your list a lot shorter.

4. Send your request(s). When sending your request for a link exchange, you need to have a few key pieces of information

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ready. These include:

a. Your website URL.
b. The title for your URL – you may want to include a tag line of some sorts. E.g.: “XYZ Company – Automotive Batte

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ry Specialists.”
c. Contact e-mail address.
d. Page of your website where their link appears. Some companies may want you to have their link posted before they’ll ad

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

yours.

5. Send a follow-up e-mail. The best thing to do is once the webmaster adds your URL is to send them an e-mail to say thank you. Remember, it’s not

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ust about getting your URL out to as many places as possible; you also want to be building relationships with other companies.

Once you’ve participated in a few link

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

exchanges and you let some time elapse, you can easily check to see how many websites have links which point to yours. Simply open Google and enter link: and then your website

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

URL. The pages which link back to you should be displayed in the search results and you can see how well your link exchange campaign is doing.

Resources We Recom

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

end

Google Toolbar – allows you to check to see what the ranking on most pages is. This will help you determine whether the site you seek out is worth it or not

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Links

Digg It - Using Link Exchange to Gain Free Advertising & Publicity

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