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Digg It - Maximum Web Site Performance - Do You Really Know What You Want To Achieve?
Having clear performance objectives for your web site is absolutely essential if you want to be able to assess and maximise its ongoing performance.
But setting unambiguous performance standards at the outset is s
But setting unambiguous performance standards at the outset is s
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
adly often overlooked in the excitement of designing and launching a new web site. And sometimes the question isn't even explicitly addressed because the answer or answers are thought to be obvious.
Here are just some of the o
Here are just some of the o
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
jectives that are often put forward with great conviction but little thought:
getting the maximum number of page hits getting the maximum number of visitors getting top rankings in the major search engines having a
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
great design that reflects the desired organisational identity
Let's look at each of these objectives to test their validity for the majority of web site owners.
Maximum Page Hits
How meaningful is
Let's look at each of these objectives to test their validity for the majority of web site owners.
Maximum Page Hits
How meaningful is
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
this if you don't know who is doing the clicking, you don't know the number of visitors involved and if the hits don't result in the action that you want your web site to achieve? Do you really want just a few vis
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
tors with hyperactive trigger fingers?!
Maximum Number Of Visitors
Perhaps a little more logical as an objective, but not much! Surely it is the quality of visitors that you want not the quantity? Su
Maximum Number Of Visitors
Perhaps a little more logical as an objective, but not much! Surely it is the quality of visitors that you want not the quantity? Su
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
ely you want visitors who are visiting your web site not as a result of random chance or act of God, but because they are interested in what your web site has to say and what it has to offer?
We once had a client, for example,
We once had a client, for example,
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
who was extremely pleased with the visitor numbers that were being achieved but slightly concerned and mystified by the low conversion from visit to action - after all, the design of the web site was great, especially the graphics.
When the web site traffic figures were analysed in a little more detail, it was quickly established that the impressive visitor numbers were largely the result of Google image searches that were giving very high search rank
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
When the web site traffic figures were analysed in a little more detail, it was quickly established that the impressive visitor numbers were largely the result of Google image searches that were giving very high search rank
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ngs for image file names from the site including such popular keywords as 'cool lady' and 'frustrated man'!
Great for visitor figures but little good for the web site whose business had little to do with cool women or frustrat
Great for visitor figures but little good for the web site whose business had little to do with cool women or frustrat
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
d men!
Getting Top Rankings In The Major Search Engines
Surely no-one can object to this as a desirable objective? Well, yes, they certainly can - and should - unless the objective is made far more specific and re
Getting Top Rankings In The Major Search Engines
Surely no-one can object to this as a desirable objective? Well, yes, they certainly can - and should - unless the objective is made far more specific and re
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
evant.
Having top rankings for keywords that are unrelated to your web site's content may help boost short-term traffic but it will do little for the likelihood of repeat visits and nothing for the all important conversion of
Having top rankings for keywords that are unrelated to your web site's content may help boost short-term traffic but it will do little for the likelihood of repeat visits and nothing for the all important conversion of
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
isits to desired action.
And similarly, having top rankings for keywords that only you use - and use frequently to confirm your supposed success! - may well give you a warm feeling of satisfaction but little in the way of incre
And similarly, having top rankings for keywords that only you use - and use frequently to confirm your supposed success! - may well give you a warm feeling of satisfaction but little in the way of incre
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
sed web site traffic.
Having high search engine rankings for relevant and popular keywords - now that's a desirable objective!
Having A Great Web Site Design
We think - and hope - that attitudes are
Having high search engine rankings for relevant and popular keywords - now that's a desirable objective!
Having A Great Web Site Design
We think - and hope - that attitudes are
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
changing but we still see all too often an imbalance between the emphasis and resources devoted to the design and construction of web sites and that given to achieving desired visibility.
Sometimes there is an assumption that
Sometimes there is an assumption that
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
reat design will somehow magically attract attention and the number and type of visitors that are wanted. Often there is a feeling of frustration and unfairness when the magic fails to work.
If ugly and popular and b
If ugly and popular and b
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
autiful and invisible were the only choices we know what our decision would be! OK, exaggeration to make a point, but there is a point there.
The Bottom Line?
It's often said that search engine optimisation is
The Bottom Line?
It's often said that search engine optimisation is
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
really a simple business overcomplicated by those with vested interests. And it probably is simple if you are the only person selling bananas in Basingstoke! (.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
_Promotion/Articles/Do_you_sell_bananas_in_Basingstoke?!/">See article) But, for the rest of us - the all too many of us competing for high volumes of relevant visitors who will convert into profitable customers, life is a little
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ore complicated.
Reducing that complexity through setting unambiguous performance objectives for your web site is a good first step. It may give you a headache now, but it will help avoid chronic migraine into the future
Reducing that complexity through setting unambiguous performance objectives for your web site is a good first step. It may give you a headache now, but it will help avoid chronic migraine into the future
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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