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Millions of people are online, and all those people mean you've got hundreds of thousands of potential customers who are looking for your products and services. Your site should get around 500 visitors a day

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

without spending a cent on advertising. However, the number one question I get from Web site owners is: how do I get more traffic?

Here are the top ten ways to market your Web site. I guarantee you, if you

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

use all these tactics you'll get at least 500 visitors a day within a couple of weeks. From there, if you keep implementing the tactics, your traffic will grow into a flood, and you'll have more business tha

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

you can handle.

=> 1. Send out press releases

Word for word, press releases give unbelievable value -- more value than any other tactic you could use to promote your business. And yet, many business owner

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

s don't use press releases. One owner told me: "It makes me look as if I'm begging for attention..."

I've been a tech journalist for years, and as a journalist, I scan news releases eagerly. I want a story!

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

I need news, and I need it every day. If you send me a news release, I'm grateful. I might not use your story, but the next time I hear your business's name, I'll remember it. If you keep sending me story id

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

as, sooner or later I will get in touch, either to interview you for a story I'm writing, or to do a story on your business.

Sites like PRWeb will publish your news release free. Use this incredible publici

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ty resource.

=> 2. Write articles

Articles are content, and the Web thrives on content. If you write an article a week, and publish it on several of the many article directories online, you'll drive traffi

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

to your business.

=> 3. Network -- use your friends, family and colleagues and THEIR friends etc

Got friends? Of course you have. You've got friends, acquaintances, and colleagues. Use your address book.

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

end out a message which says: "Hey -- have you seen my new site? I'm trying to get the news out about it, and would appreciate it if you'd visit, and would let your friends know about the site too. Thanks."

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

See? Easy.

=> 4. Classified ads in newspapers

Take out a weekly classified ad in your local newspaper with your site's name and URL, and a one-sentence description of the site.

=> 5. Get more content onto

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

your site: blog

The search engines are indexing software. They need words to index. Google especially loves blogs. So start a blog on your site, and blog several times a week. Think of your blog as a "News

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

page for your site.

=> 6. Run a contest

Everyone loves contests. Run a contest on your site, with an Apple iPod as the prize, and you'll get lots of traffic.

=> 7. Use the social networking sites

There

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

re dozens of social networking sites online. The best known is MySpace, but there are many others, like Gather and Ryze. Join one of these sites. Network.

=> 8. Word Of Mouth (WOM)

There's a saying that yo

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

u can't buy WOM. Well, guess what? You can. Develop a process in which you reward WOM. You could offer ten per cent off your services to anyone who introduces three friends. Or ten per cent off a product, if

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

the buyer buys a gift token too. There are many ways you can encourage people to spread the word about your site.

=> 9. Join barter networks

Barter networks are deservedly popular. Join a business barter n

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

twork, and barter products and services for what you need. You're doing it not as much for the benefits of saving money, you're doing it to spread the word about your business and Web site.

=> 10. Barter a

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

dvertising

There are many business networks which barter advertising through the network. You can run banner advertising on others' sites, and run banners for them on your own.

"Banner exchanges" were all

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

he rage five years ago, and people went mad with them. This led to banners becoming ineffective. Don't join a large network. Join a small network, or start a small network yourself. Don't run more than one b

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

nner on any page.

There you have it. Ten ways to get traffic to your site. These methods work. Please try them, and become a business owner who has no trouble generating traffic.

Copyright 2006 Angela Boot

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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