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Here they are…the magical seven keys to website marketing that apply to virtually all business. Apply these strategies to your website marketing efforts for maximum return on investment and great customer loyalty.

1. Focus a great deal of your search marketing effor

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ts on linking.
There are many variables involved in marketing your website so it is found on the internet. Many of the tactics involved in search marketing, both paid and non- paid search, are subject to change. Here is one constant you can bank on: linking you

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

website so that it is accessible from other websites.

Think of it this way: for every website that links to yours, you have another venue through which customers and prospects can interact with your business. These “links” are really just selling extensions of your fir

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

. They are like “internet salespeople” that are out prospecting for business on your behalf.

Search engines love websites with lots of incoming links from others. They view these links as an indicator of a website’s relative importance in its subject matter. Most sear

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

h engines also tend to give higher search rankings to those sites with lots of incoming links.

2. Make “appearance” the last thing you evaluate about your website.
Your website needs to be found and responded to in a positive way by visitors for online suc

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ess. Many of the aesthetically pleasing features available in website design technologies are counter-productive to best practices of website marketing. As an example, most crawler based search engines (Google) can’t see and thus index Flash technology websites. Rich m

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

dia, streaming video and other “frills” often slow down website loading times, a real no-no in today’s on demand society. Businesses selling to business especially need to understand that these visitors want information and to buy, not a song and dance show. Avoid type

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

n fancy colored backgrounds, and rotating messages and banner ads. State your case and give your visitors great content with strong call to action statements. Then worry about how your site looks. Go for substance with sound search marketing practices over style most e

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ery time.

3. Convey a “feel good” attitude about your company and its policies to your website visitors.
The internet has made new buying options available to consumers with just a few short keystrokes. For many consumers, a website is the only interaction

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

hey will ever have with a company. Convey a good feeling to website visitors about your company. Give visitors information that helps them understand and feel good about your company. All sites should tell about the company, its privacy and identity protection policies

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

and include a site map for visitors, at a minimum. Also understand that website visitors come to a website looking for something. Make it easy for customers to find you or reach you through ways outside of your website.

4. Keep your site fresh and up-to-date.<

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

br> Adding content regularly to your website helps with search engine rankings and visitor’s impressions of your business. Nothing is worse than seeing a website that hasn’t been refreshed in years. Keep your site current and full of informative value to visitors. Use

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

your site as a sales tool for customer presentations and to lower costs of sales.

5. Make your site easy to use.
Your website is not a video game whose purpose is to challenge visitors. Make your site easy to use, easy to read and make information easy to f

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

nd. Put your most important site navigational topics on the left of the page as this is where the eye goes first. Include a site map so people can readily find needed information. Every page should offer a link to the home page and try to keep visitors no more than one

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

click away from necessary information. Make sure your website is easy to read and free of “clutter.”

6. Read your website traffic reports and do something smart with the data.
Website traffic reports and website analytics offer tremendous chances for you to

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

learn more about your site visitors and their behaviors. Learn where they come to your site, where they go while on your site, what they are looking for, what they respond to and more. A systematic review of your website traffic reports, along with regular site analytic

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

performed by a certified eMarketer, should be considered a vital part of any key performance indicator metrics for business.

7. Spend more money and attention on website marketing.
Reallocate your marketing dollars and time from traditional efforts to onl

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ne marketing. Over 15% of all advertising impressions occur online and yet less than 8% of business dollars are spent on online marketing. The internet is the most valuable marketing vehicle in the past 100 years. Its popularity and use is rapidly increasing with no si

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ns of slowing. Too many business people do not feel comfortable with online marketing and websites and thus fail to give these subjects the attention they deserve. Don’t let a lack of familiarity become a barrier to business results. Devote the attention and the resour

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

es to online marketing and watch ROI that will blow your mind.

© 2005 Brian Offenberger. All rights reserved. Brian Offenberger owns the copyright to this article. You may distribute it freely as long as you keep the article, its copyright and its byline intact.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Digg It - Seven Top Website Marketing Strategies for All Business

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