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Digg It - Getting More People to Click
When it comes to Internet marketing, the person who gets the most clicks wins.
The more people you can tempt to click on your ad, sign up for your program, or subscribe to your newsletter, the more money you'll make.
Why they click
A person is only going to click on your ad, sign up for y
The more people you can tempt to click on your ad, sign up for your program, or subscribe to your newsletter, the more money you'll make.
Why they click
A person is only going to click on your ad, sign up for y
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
our program, or subscribe to your newsletter if there's a reason to do so. That reason is some positive outcome the clicker hopes to gain.
Your job, as the advertiser, is to make it blatantly obvious what that reason is.
A failure to make it blatantly obvious will render every tip, trick and tech
Your job, as the advertiser, is to make it blatantly obvious what that reason is.
A failure to make it blatantly obvious will render every tip, trick and tech
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
ique that follows completely useless. As with everything else in life, you have to get the basics right first.
This article assumes you already have the basics right. It assumes your ad is already generating clicks, sign ups, or subscriptions. And that you want to know how to increase the percenta
This article assumes you already have the basics right. It assumes your ad is already generating clicks, sign ups, or subscriptions. And that you want to know how to increase the percenta
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
ge of people who respond.
The five-pronged approach
There are five things you can do to improve the number of clicks, sign ups or subscriptions you're getting. They are...
The five-pronged approach
There are five things you can do to improve the number of clicks, sign ups or subscriptions you're getting. They are...
- Get to the point
- Eliminate oblique references
- Ask for the action you want
- Inv
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
ke scarcity
Reinforce the benefit
Get to the point
Your prospect will only act when he or she believes it's in his or her best interests to do so.
Your ad has to make it blatantly obvious why it's in your prospects best interests. And it must do so as soon as humanly
Get to the point
Your prospect will only act when he or she believes it's in his or her best interests to do so.
Your ad has to make it blatantly obvious why it's in your prospects best interests. And it must do so as soon as humanly
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
possible.
There's a very good chance your ad doesn't do this as soon as humanly possible. There's a very good chance your ad waffles along for several paragraphs before, finally, mercifully, wonderfully — it gets to the point.
And by then, it's too late. Your prospect has fallen asleep on his or
There's a very good chance your ad doesn't do this as soon as humanly possible. There's a very good chance your ad waffles along for several paragraphs before, finally, mercifully, wonderfully — it gets to the point.
And by then, it's too late. Your prospect has fallen asleep on his or
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
her keyboard, accidentally hit the enter key, and surfed off to some other site.
Get rid of all the waffle, and get to the point immediately. And by immediately, I mean in the headline at the top of the page.
Eliminate oblique references
Eliminate oblique references? Huh?
What I'm really
Get rid of all the waffle, and get to the point immediately. And by immediately, I mean in the headline at the top of the page.
Eliminate oblique references
Eliminate oblique references? Huh?
What I'm really
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
saying here, is be direct.
Don't say “eliminate oblique references”. Say “be direct”. Say what you mean in the most economic way possible.
Some of you may well rebel at this command. You've been taught to be polite, and using blunt language goes against the grain.
Force yourself to do it. Become
Don't say “eliminate oblique references”. Say “be direct”. Say what you mean in the most economic way possible.
Some of you may well rebel at this command. You've been taught to be polite, and using blunt language goes against the grain.
Force yourself to do it. Become
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
an expert at using short words and sentences. Forget about fancy elements of style. Be direct!
This will help you get to the point fast, reinforcing the first of the five prongs.
Ask for the action you want
Sounds simple, right? You want somebody to click on your ad, sign up, or subscribe
This will help you get to the point fast, reinforcing the first of the five prongs.
Ask for the action you want
Sounds simple, right? You want somebody to click on your ad, sign up, or subscribe
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
. Naturally you're going to ask them to do so!
Some of you will specifically ask the prospect to act. Some of you will waffle around the point, trying to be as polite as possible.
If you're already asking for the action you want, what exactly are you saying? Are you telling the prospect exactly w
Some of you will specifically ask the prospect to act. Some of you will waffle around the point, trying to be as polite as possible.
If you're already asking for the action you want, what exactly are you saying? Are you telling the prospect exactly w
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
at you want him or her to do? Are you spelling it out in simple steps, and being as direct as possible?
You're not? Then you have a job to do my friend!
If you're being super-polite, then you've been brought up well. Call your parents, and thank them for a job well done.
Then realize that being
You're not? Then you have a job to do my friend!
If you're being super-polite, then you've been brought up well. Call your parents, and thank them for a job well done.
Then realize that being
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
olite in advertising almost never works (there are a few exceptions). What works is getting to the point, and bluntly telling the prospect what he or she has to do.
You are literally giving your prospect an order.
Do tell the prospect to “Fill out the form and click the Submit button now”.
You are literally giving your prospect an order.
Do tell the prospect to “Fill out the form and click the Submit button now”.
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
Don't ask the prospect if he or she would like to find out more, and feels the winds of fate are blowing in an appropriate direction, perhaps he or she could see his or her way to find the time to perhaps, all being well, complete the following form”.
Invoke scarcity
Human beings
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ave a curious tendency to find something more desirable if it's rare.
You can take advantage of this in your advertising, by artificially limiting the supply of the thing you're offering.
When you limit the supply of something, anyone who wants that thing is under increased pressure to act. This
You can take advantage of this in your advertising, by artificially limiting the supply of the thing you're offering.
When you limit the supply of something, anyone who wants that thing is under increased pressure to act. This
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
elps overcome another human tendency to put things off.
Here are some examples of how to invoke scarcity...
Here are some examples of how to invoke scarcity...
A person offering a special discount places a time-limit on the offer.
A person seeking subscribers to a newsletter gives away a free gift to the first 50 subscribers only, and
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
displays a countdown right there next to the subscribe form.
Reinforce the benefit
This final prong is about giving away a free gift to increase response. Yet it's more than merely finding any old thing to give away.
Your free gift should reinforce the benefit of the thing y
Reinforce the benefit
This final prong is about giving away a free gift to increase response. Yet it's more than merely finding any old thing to give away.
Your free gift should reinforce the benefit of the thing y
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
u're selling.
By choosing a free gift that reinforces the major benefit of your offer, you can be sure you're increasing the value of the overall package.
If you choose a free gift unrelated to your main offer, you can't be sure the prospect will find it valuable. For example, a buyer of tofu is
By choosing a free gift that reinforces the major benefit of your offer, you can be sure you're increasing the value of the overall package.
If you choose a free gift unrelated to your main offer, you can't be sure the prospect will find it valuable. For example, a buyer of tofu is
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ess likely to find a free donut as motivating as would a person who regularly buys donuts.
If you choose a free gift unrelated to your main offer, you lose a valuable chance to restate your main benefit. That's because the section where you hype your free gift, is going to have to focus on the unr
If you choose a free gift unrelated to your main offer, you lose a valuable chance to restate your main benefit. That's because the section where you hype your free gift, is going to have to focus on the unr
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
elated benefits of the giveaway.
Your prospect gets excited about the benefit he or she hopes to get as a result of taking your offer. By selecting a free gift that reinforces this benefit, you get another bite at the cherry. This improves your chance of getting the prospect excited enough to over
Your prospect gets excited about the benefit he or she hopes to get as a result of taking your offer. By selecting a free gift that reinforces this benefit, you get another bite at the cherry. This improves your chance of getting the prospect excited enough to over
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ome his or her natural lethergy.
And of course, if your prospect has read far enough to get to the point where you're talking about a free gift, you can be sure he or she is interested in your main benefit. Why offer some unrelated randomly chosen freebie the prospect may not even be interested in
And of course, if your prospect has read far enough to get to the point where you're talking about a free gift, you can be sure he or she is interested in your main benefit. Why offer some unrelated randomly chosen freebie the prospect may not even be interested in
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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