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Digg It - Competitions and Giveaways on Your Website
One of the ways to promote your site and drive traffic to your site is to have competitions and giveaways. If you give a good prize away, it will bring people to your website. I've run tons of on
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
line contests. I've given away everything from DVDs to action figures to comic books to gift certificates. And it always get traffic to my website.
There's two basic different ways to run a give
There's two basic different ways to run a give
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
away. The first is to require nothing, or almost nothing, from those who enter. The alternative is to require some level of participation in your site before they can be entered into the contest.
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
With the first, you may require something as simple as their email address. Perhaps you require that they sign up for your email newsletter. Either way, there's minimal effort for the entrant.
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
The advantage to this method is that a lot of people will probably enter. The disadvantage is that you have no guarantee that they will provide anything but a momentary spike in your traffic. You
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
need to work hard to have great content up at the same time so that they are more likely to stick around.
Remember, even if you just collect their email address, that's a good time to offer the
Remember, even if you just collect their email address, that's a good time to offer the
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
m a subscription to your email newsletter that you should already be using to promote your site.
With the second method, there's a variety of ways to go. It really depends on the nature of your
With the second method, there's a variety of ways to go. It really depends on the nature of your
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
ite. You can require that the entrants write a certain number of posts in your forum. Maybe they need to submit an article or review to your site. Perhaps they can go to your site, get a secret w
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ord, then come into your store and tell you that word to be entered.
I have preferred the second method in the past. The site I generally ran these contests on had articles and reviews. So promo
I have preferred the second method in the past. The site I generally ran these contests on had articles and reviews. So promo
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ting the submission of additional articles and reviews made sense. I also sometimes ran giveaways just for people who placed membership. That helped to drive up my level of membership. The downsi
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
de of that method is that often those members will not have any level of participation in the site.
Whichever way you go, make sure you set a time limit of some sort on your contest. It will sta
Whichever way you go, make sure you set a time limit of some sort on your contest. It will sta
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
rt whenever you announce it to the world, or you can set an official time and date to start. But you will definitely need to have a time and date to end it. And you will probably need to clarify
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
time zone as well.
Next, you'll need to promote it. If you have a blog, make sure you blog about it. If you have friends with blogs, get them to mention it. The blogosphere can do a lot to promo
Next, you'll need to promote it. If you have a blog, make sure you blog about it. If you have friends with blogs, get them to mention it. The blogosphere can do a lot to promo
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
te your contest.
Also, you can list the promotion on sites like www.online-sweepstakes.com. This can drive a lot of traffic to your site. Note that if your contest has any part that requires vis
Also, you can list the promotion on sites like www.online-sweepstakes.com. This can drive a lot of traffic to your site. Note that if your contest has any part that requires vis
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ting your physical location, this will not help as much. But if it is completely online, it will help greatly.
Once your cut-off date comes, be fairly strict about the time. If your winner is ra
Once your cut-off date comes, be fairly strict about the time. If your winner is ra
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
ndomly picked, you can use sites like www.random.org to produce a random number. If there is some sort of judging involved, make sure the process is fairly speedy.
Once you have your winner or w
Once you have your winner or w
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
inners, make sure you let everyone who entered know who won. Also put a short site promotion in that email as well. After all, if they did not sign up for your newsletter, this is one last chance
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
(for awhile) to directly promote your website.
One mistake I made early on was waiting too long to send the winner the prize. They tended to get a little irritated. Remember, at the least, you'
One mistake I made early on was waiting too long to send the winner the prize. They tended to get a little irritated. Remember, at the least, you'
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
re trying to make the prize winner a huge fan of your site.
On my sites, I gave away prizes as often as once a month. You'll learn from any mistakes made the first few times. So if everything do
On my sites, I gave away prizes as often as once a month. You'll learn from any mistakes made the first few times. So if everything do
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
esn't go completely smoothly the first time, don't fret. I had plenty of kinks when I first started. They worked themselves out over time.
Well, what are you waiting for? Start giving stuff away
Well, what are you waiting for? Start giving stuff away
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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