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Choosing your domain name is a no-brainer, right? Not so fast. Your domain name, or URL, can have vast consequences in both the online and offline marketing arena. Long or difficult to spell domain names can be the death toll for any websi

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

te, long before its even been given a chance at success. Short or clever domain names can make people remember where to go more easily, while keyword domain names can often bring in unintentional, yet quality, traffic as people type in wha

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ever.com.

If you already operate a successful business it's important that you purchase a domain name that will compliment any branding strategy that you have already put in place. The most obvious thing to do is to get your business name

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

as your URL, however if you're late getting into the game you may find that your business name is already taken by another similarly named business or by a domain name squatter, or possibly a future competitor. Purchasing a business name

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

omain name isn't always the right way to go, and when left without that option, a keyword domain name might work just as well, if not better.

If you have not yet established your business, you may want to wait on deciding your business na

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

e until after you have found an available domain name that is suitable to your marketing efforts. The following are some things that you need to consider in regard to what domain name will best help you achieve your marketing interests.

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ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

b>Build Your Brand

Whether you like it or not, your domain name is an important part of your branding efforts. Your domain name goes on your letterhead, business card, printed materials; it must be spoken verbally over the phone, pres

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

nted in email communications, and appears in the search results when your site ranks well on important keyword searches. Because of all this, your URL must be able to fit into your long-term branding strategy.

Keep it Short & Memorable

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

The best domain name is one that is relatively short and memorable. Long domain names or domains with hyphens are often just too cumbersome for someone to remember or even pass along to others. Are you better off telling a potential c

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ustomer to visit debbies-hair-care-supplies.com or debshaircare.com?

Secure a .com

I strongly recommend purchasing a .com domain name as opposed to a .net, .info, .biz or anything e

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

se. If your chosen domain name is not available in a .com, keep looking until you find one that isn't taken. You'll find it worth the extra effort as .com domain names are by far the most common and most remembered. When tell

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ng a potential customer to go to your website, you may tell them to go to mysite.net, but what they may actually hear is go to mysite.com. If that happens, which is often the case, you'll be sending someone to a competitor ra

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ther than your own site.

Once you secure your .com domain name, you might also consider purchasing the .net and other extensions as well. Securing the alternate extensions, whenever possible, can be a great strategy to keep a compe

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

itor from purchasing and building a site with a similar name as yours.

Don't Hyphenate

Avoid getting stuck with a hyphenated domain name as your main website address. While it may be easier to read in print, it is very difficult t

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

speak it. Try telling someone to go to "window dash coverings dot com" or "window hyphen coverings dot com." See what I mean? Most of the time people will type in windowcoverings.com which would again direct them to a potential com

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

petitor.

Spell Words Properly

It is usually not a good idea to use incorrectly spelled words in your domain name, even if you’ve done that to create a clever business name. The exception to this rule is if you have secured both th

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

correctly spelled and incorrectly spelled URLs. You'll want to make sure you use proper redirects to send visitors from the correctly spelled URL to your main (misspelled) address.

Here is a quick example. Without using a search engine,

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ind a website which would be verbalized as "On Site Graphics." Where did you end up? Did you find onsitegrafix.com? Most people probably won't, which clearly demonstrates why you want to use proper spellings of words in your domain, at the

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

very least as a redirect to your real domain.

Before going out and buying the first domain name that comes to mind, take a step back so you can think it through first. While you can easily change your domain name before your site goes li

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

e, once you've begun the work of establishing your web presence changing a domain name is not quite a simple. The best possible domain name is one that is both a keyword domain and your business name such as outdoorsportinggoods.com

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggit.org.ua/article/80209/diggit-Securing-a-Marketing-Rich-Domain.html">Securing a Marketing Rich Domain</a>

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If you've studied marketing at all, chances are you've run across the phrase Unique Selling Proposition, or USP. That's because having a strong USP is critical to marketing your business effectively.

Who doesn't want a bargain? Your eBay buyers are certainly always looking for the right bargain. Your eBay buyers want a bargain every time they make a purchase. Yet the lower the price that a buyer pays you, the harder it is to make money on eBay. But there are steps that sellers can take to create bargain buying opportunities for their eBay buyers while still making a profit for themselves.

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