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Let's not beat around the bush here. We all hate popups. Every time we see one we want to head for the nearest axe and put it through our computer, or at least

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

through the company's web site. But why? There are many HTML functions of web sites that are equally as annoying and yet we don't go ballistic over them. The

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

answer is simple. Many companies use popups in a way that serve no useful purpose and are just plain annoying. The truth is, popups can actually be very useful

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

and welcome if used properly.

One example of a well designed and very useful popup would be as follows. You are browsing through a web site and you reach a se

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

tion where you want to sign up for a particular offer that requires you to enter your name and address because this is something that is actually going to be phy

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ically mailed to you. You get to the offer on the page. While you are there you notice that there are other offers you are probably interested in. You really

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

don't want to have to go to another page to fill out your mailing info because you want to stay on this page to look at the other offers. This is where a popup

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ould be welcome. In clicking on the link to fill out your personal information if a popup were to appear, you could simply type the info in the popup and then a

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

fter you were done and clicked the submit button, the popup closed. You would then be back at your original page and could continue on to look at more offers yo

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

were interested in. If each offer was set up this way you would never have to leave the main page. This is an example where a popup window is a wonderful thin

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

.

Another example of where we would want a popup window, and a site that uses this technology with pure brilliance, is POGO, one of the top Internet game sites.

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

Many of their programs require that the game be played in a popup window. But even if they didn't, with all the games available on their main page it would be

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ome a real pain to have to keep going back to the main page after playing a game and to access another one. With the popup window you can play your game while k

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

eeping the main page open. After you are done playing your game you simply close it up and you're back at the main page of games again quickly, ready to pick an

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ther one to play. Nobody makes better use of popup windows than POGO.

An example of poor popup use is a site, who's name won't be mentioned, that is a work at

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ome site. Every link on their navigation page functions as a popup. With so many areas on this site to go to, including affiliate area, tools, jobs, personal i

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

nfo and tons more, you can easily end up with 7 or 8 windows open for this one site when clearly there is no need for it. In this case a simple HTML link would

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

e sufficient to take the user to another page.

And yes, there are the companies and sales pages that insist on opening up a popup window even after you have dec

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ided you want nothing to do with their site. One sales page actually pops up a window that has an audio on it screaming at you, "Hey, this is Rod, where are you

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

going?". This is the ultimate in annoyance. It is because of sites like these that popups get a bad rap, which is sad because they can actually be of great use

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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