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  • Digg It - Stinking Linking Thinking

    How many times have you heard "A link has to have this PR or that PR to be of value" or "link only to relevant sites" and a myriad of other "Expert" advice on the value of links and reciprocal links?

    As a webmaster myself I grew increasingly weary of hearing how "important" my links were in the eyes of a search engine. Now this may sound brave or stupid of me but believe me when I say it is neither. I could not give a FLYING HOOT how important Google, Yahoo, MSN or the "Gurus" think my sites are and I don't care what my PR is.

    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    Am I completely nuts? Not at all, you see my sites have plenty of traffic without me needing to worry about search engines. Sure I can always use more who can't? But I am making a very good living and without a big advertising budget or spending hours and hours on SEO.

    Why do I say that I don't care how important search engines think my sites are? Because in 6 years as a webmaster and webhost, Google, Yahoo or MSN have NEVER signed up for any of my mailing lists, they have NEVER bought a product from me and they have NEVER join
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    d as a member of any of my sites.

    The opinion that matters to me is the opinion of my visitors. It is PEOPLE who buy my products and services and not search engines. If they like my site they may even recommend it to their friends. That is what I care about!

    It is nothing more than logical common sense therefore that if I want PEOPLE to visit my site I need to get links to my sites in front of REAL PEOPLE! Even Google themselves say "Build your site for visitors not search engines"

    As webmasters we all need to stop the stinkin
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    linking thinking and focus on what the REAL value of a link is. This is not rocket science, links are valuable if they bring visitors period! One variable, one consideration it's really simple.

    In the last few years with all the SEO hype and advice links directories have disappeared to the bottom of pages, featured only with tiny text links. Or worse they have been renamed "resources" or "partners" in the hope they will not be interesting to surfers.

    What's the point in that? Come on think logically, again is Google bot going
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    o sign up? NO! Is Google bot going to buy? NO! So what is the point in going to the time and effort of putting your link on another site if only a bot can find it?

    Oh that's right! It will improve your search engine rankings and bring you thousands of visitors. WILL IT? Are you at the top of all the major search engines for several popular keywords and getting thousands of visitors a day from them? If you are congratulations! I hope you are still there when the search engines change their algorithms next month.

    My guess is if y
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    ou are reading this article you are not at the top of the search engines, but you are still hiding your links away and following the advice of the SEO world, and praying for that holy grail of a first page search engine placement.

    Why webmasters hide their links is beyond me completely. What exactly are they scared of? That someone may leave their site and go to another site? I have news for you, that's what internet users do, they go from site to site it's how the web works.

    I have more news for you, EVERY page of your site at
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    the top right has a little "X" that will take people from your site. EVERY page of your site top left has a home button that will take people away from your site. And those two things you can do NOTHING about unless you are the creator of Internet Explorer, Firefox or all the other web browsers.

    Wait! I have even more news, the one SURE THING about ALL visitors to your site is that they ARE leaving. I don't care how hot your site is, I don't care how great your product or service is. I am not staying on your site for ever and ne
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    ther is anyone else not even you!

    These days I personally choose (and believe me I learned this the hard way by giving up a lot of traffic to follow the advice of the SEO "Gurus") to put my links directory right there in my main page, and on EVERY page where it can be seen easily by my visitors. You see as people leave my site I do have a choice where to send them. By hiding my link section I would by default send ALL of them back to Google or Yahoo or what ever search engine they use. I choose to send SOME of them to other webs
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    tes, websites who like me appreciate the free visitors and in return send me some of their departing visitors.

    If you are hiding away your links make no mistake you ARE sending your departing visitors back to search engines. Search engines who give you NOTHING in return. Maybe you even pay them to advertise now that's sensible send them all your visitors free of charge and pay for some of theirs.

    If you were to show your link section clearly, and I have a link on your site there is a good chance they may come to me instead. And
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    IF you show your link section clearly I will certainly return that favor and send you some of my departing visitors.

    How I get traffic to my sites is nothing new, it is not some "AMAZING new traffic system", it doesn't cost anything and it certainly doesn't require a lot of maintenance once set up. It is based on how the web has always worked, links and people.

    That has never changed, my guess is you are just not utilizing that method any more. I made the same mistake and gave it up for a while too. By hiding your links you ar
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    reducing the number of visitors you get now, in the hope of thousands of visitors later. Personally I'd rather have 300 visitors a day from my links now than a "Maybe" of 20,000 a day some time in the distant future.

    You can take or leave this article as you please. If you are an SEO "Guru" or "expert" please do not email me I do not want to hear from you. SEO doesn't work apart from for a tiny percentage of websites. Even if it does it offers only temporary results at best. I have been there and done that. The FACT is even IF
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    get to the top of the search engines after a lot of hard work or financial investment you CAN NOT guarantee I will stay there. These days Google and other search engines are changing the way they order their results far too regularly to make SEO a valid investment of my time or money.

    A dating site I once owned was at number 3 in Google for term "free dating" after some very long hard work optimizing the site. Then in an instant the traffic stopped when Google changed their algorithms in the famous Florida update and left my si
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    e on page 56 of the results. It is simply NOT a good business sense to invest time or money in results over which you have no control.

    These days I have hundreds of visible links on other sites and unless Google can shut down the internet there is NOTHING they can do or change that will affect the traffic from those links. To me at least that makes a LOT more sense for my business and is a much better investment of my time.

    I will tell all of you reading this article that I am currently spending a LOT of time working with webma
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    sters AND web users to stop this rot. You see I re-discovered something very simple and very effective that works. It benefits all my sites AND internet users as a whole, so you can be sure I am going to share those findings not only with other webmasters but with surfers too.

    I have written e-books and articles aimed at both groups of people, and have little armies of both types growing in numbers daily. So pretty soon those surfers will know about your hidden links (if you are hiding them) and use them anyway. The sad thing is
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    if you don't fix your Stinking Linking Thinking and bring your links directory out of the bowels of your site, the chances are you will not get a link on the websites of webmasters who are showing their links and once again starting to work together instead of competing for a first page search engine listing.

    The choice my friend is yours. You can link for traffic or you can link for the "Maybe some day in the future first page listing" that you have NO control over.

    My advice is simple, invest in a decent links program to set
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    p your links directory properly and get active exchanging links with sites who are SHOWING not hiding their link directories. They are out there if you look for them and they are growing in number.

    Forget site relevance, how do you know what is relevant to a visitor? Do you know all your visitors personally? Do you have some mind reading script I don't know about? Just because they are on your widget site doe not mean they are not a keen fisherman and not interested in a fishing site.

    Link to any quality site that will make you
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    link accessible to people. Give your departing visitors choice of sites, they are interested in more than one thing! A varied links directory is a very useful resource to your visitors as they leave.

    The advice from Google to link to "relevant" sites has always puzzled me. How useful would Google be if it followed its own advice and only linked to other search engines and those search engines only linked to other search engines? Does their advice make sense? Hell no!

    By getting just 3 new visible links a day on other sites, wi
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    ll mean over 1000 links pointing to your site by the end of a year, links that can and will be found by real people. Does that sound like hard work to you? 3 new links a day? It takes much less thinking about than algorithms, keyword density, alt tags, meta tags, trends and SEO. It also produces results and leaves you free to concentrate on the people who matter, your visitors!

    Finally one last bit of news for you. If you exchange quality visible links with other sites that PEOPLE can find, guess who else will find them? That's
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    ight Google, Yahoo and MSN so you may well do better in search engines as a result, but whether you do or not you WILL get visitors.

    In closing please do not get me wrong. I am not against search engines at all! I use Google daily, it is a very useful tool. What I AM against is giving them complete control over my sites traffic. What I am also against is the dreams being sold by the SEO world, and thats what they are dreams with BIG odds of success and temporary results.

    Understand this! Search engines do not like SEO either. T
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    ey want to deliver accurate results to surfers not the best optimized pages. If search engines dont deliver accurate results surfers stop using them and they don't get to sell the advertising that makes them their profit.

    That is why Google and other engines are constantly changing their algorithms to combat SEO tricks. SEO has just become too complicated and too temporary in its results to make it viable.

    Dump your stinking linking thinking people, start working with and not competing with other sites and start getting visited


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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