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In the Music Biz, marketing makes the difference between artist and musicians succeeding or failing.

There are a few marketing key terms that you should know to be able to market your music successfully. This article deals with the fir

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

st and most important marketing technique - branding.

Branding involves creating symbols that potential fans or "target's" will associate with you or your product. Those symbols when combined and attributed to your brand are the

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

n known as your brands identity.

Branding is reflected in everything you do or say as an artist or musician.

The pictures you take, Your autograph signatures, your name, logo, interviews, cover art and anything audible or visua

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

l should all be taken into consideration when developing your brand identity.

If your music brand is still young (under five years), be careful of everything you do or say.

Remember the Dixie Chicks? The Dixie Chicks were on top of th

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

world until the day Dixie Chicks lead singer Natalie Mains made disparaging remarks about George W. Bush while overseas. With those remarks about George W. Bush, the Dixie Chicks branded themselves as "unpatriotic". Hundreds of radio st

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ations immediately yanked the Dixie Chicks music off the air. Be warned, watch what you do or say very carefully.

Back in the day, artists had publicists who would coach them as to what to say or do. Of course this often made the arti

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

st's feel like puppets, but this practice usually kept the artists brand integrity intact. If you are a artist or musician be calculated about every thing you say or do. If someone hits you with a question you don't want to answer,

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ay something like "no comment" or "I'm all about music right now".

Another thing to consider is your target market. Find no more than two markets or genre's to market to. I've worked with aspiring artist who say "I can sing a

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ll kinds of music". Being a versatile singer or performer is a great thing, but not when building your brand identity. The majority of humans need to be able to categorize things in their minds in order to find a spot for them in our mi

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

nds. Picture the human brain as a fleshy computer. It has many folders with many many files. If your target can't file your product into one or two categories (genres)instantly, you will be deleted.

It's best to pick one or two genre

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

-max, to market to. E.g. jazz and blues, hip hop and r&b, folk and country etc.

Build your own brand Identity - don't let the public do it for you.

Recently, Arctic Monkeys sold over 300,000 using only the internet to mar

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ket their music. Arctic Monkeys came out of nowhere with their CD "Whatever They Say I Am, That's What I'm Not". Arctic Monkeys got lots of free press but not the kind they would have liked. News articles and radio features abou

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

t Arctic Monkeys all said the same thing -"we don't know who they are or what they stand for". Well that's no way to build a brand.

With all of the free press Arctic Monkeys have received you'd expect them to be on every American teens

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

lip's. Not so. Most American Teens don't even know Arctic Monkeys exist. Arctic Monkeys allowed the press limited access to their brand and the press did what they do best when the details are missing - they fill in the blanks with sp

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

culation.

If you are a young brand don't let this happen to you. Tell people what to think and say about you through press releases, and brand building activities.

Let your brand account grow before you take deposits out of it.

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

With branding, consistency is builds equity. Once you have built your brand identity and start to get some good attention, leave it alone and let it create value for you. Consider your branding efforts as putting money into an interes

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

t generating account like a 401K. The more you put into the same account the more interest you'll get. The more interest you get the more money you'll get. Get it?

Artists and musicians who change their brand identity often don't hav

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

much success establishing a solid brand identity and have a much more difficult time getting people to remember who they are or why they should buy that brand.

What you are shooting for is what's known as brand presence. To hav

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

e brand presence, you'll need to pick a target market, you'll need to build the the associative symbols that represent your brand, you'll need to handle your young brand with care, you'll need to limit where and how you market your bran

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

d, you'll have to tell people what your brand symbolizes, you'll have to invest in your brand and let it grow for you without changing it.

As you follow the steps above you'll see your brand grow and give you a return on your investment

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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The U.S. has pioneered slip sheets and has used them for many years. However, the dominance of the supermarket sector in some European countries may be forcing the change there also.

Are you disorganized to the point of finding yourself spending more time trying to locate things rather than actually working? Here are the two areas that might be causing you trouble and some suggestions for making improvements to each.

Most corporations of any size and scale have large investments in the land and facilities necessary for the successful operation of their business.

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