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In my previous article I discussed how to use a Squidoo lens effectively as a marketing tool by ensuring your le

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ns is optimised around your chosen keyword. In this article I am going to discuss how you can use a series of in

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ter-linked lenses to increase your traffic and therefore sales potential.

In my previous article I said you nee

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ded to think at all times as though your Squidoo lens were a landing page and optimise it in much the same way a

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

s you would for an Adwords campaign. Well…it is now far better to have a mini-site behind your landing pages for

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

Adwords, right?

Well let’s transfer that thinking into Squidoo.

Now a lot of marketers are doing fairly stand

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ard stuff with their lenses. Throwing up a lens on the subject or product and adding links from there to relevan

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

t merchants, etc. Now this will work…but it may also put off a lot of visitors as being a bit too hard sell.

Re

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

member the Squidoo community exists to provide a focus (lens) of interest on a particular subject or hobby so a

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

better strategy would be create two inter-linking lenses:-

1. A ‘hobbyist’ lens
2. A ‘sales’ lens

The fir

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

st lens ‘making sausages’, is a general lens about sausage making in general with pictures, articles, etc. But i

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

t has a link to ‘sales’ lens 2. The second lens is much more sales orientated, pre-selling your chosen product o

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

r products.

In this way ‘casual’ visitors to lens 1. can be gently nudged towards lens 2.

Now let’s expand tha

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

t idea. What if we think of our first lens ‘making sausages’ as our ‘home page’. Now we can expand the idea and

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

create ‘hobbyist’ lenses for ‘making english sausages’, ‘making german sausages’ and ‘making italian sausages’ a

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ll linked to our original lens.

We can now add multiple ‘sales’ lens related to those sub-niches.

We have now,

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

in effect, created a ‘website’ in Squidoo by using multiple inter-linked lenses which gives us cross selling op

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

portunities that do not exist with a single lens.

So, to sum up…whilst an individual Squidoo lens is a valuable

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

marketing tool, creating a series of inter-linked lenses increases the potential exponentially.

In my next art

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

icle I’ll discuss using Squidoo strategies further to increase the potential of your lenses…so look out for that

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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There are two main types of disadvantages in leasing business equipments. The first one is related to costs, while the second one is related to the ownership of the business equipments you are leasing. When we think of the overall cost, almost all business equipment becomes more costly if we decide to lease it instead of making outright purchase.

Google has recently suggested some important changes they are making in search criteria. Regardless of whether of not Google implements all of these changes, the general direction is clear. More importantly, these points make good SEO sense, and provide a very good place to start when planning a link strategy.

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