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Digg It - How to Use Squidoo Effectively
Everyone, by now, has heard of Seth Godin’s Squidoo and many of you may have a lens or two in place already. But as a marketer are you maximising the potential
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
of your lens? This series of articles discusses how to use Squidoo effectively as a marketing tool.
The idea behind Squidoo was that each person’s lens would p
The idea behind Squidoo was that each person’s lens would p
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
resent a view of any topic that interested them. That it would then contain that person’s links to related websites, blogs, RSS feeds, eBay, etc. Anyone looking
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
for similar information would then use such a lens as a starting point for their own searches.
As Squiddo is indexed constantly by the major search engines, a
As Squiddo is indexed constantly by the major search engines, a
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
nd is possibly considered an authority site by Google, it is a good place to put a link to your site or blog. Many marketers are indeed using Squidoo for this p
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
rpose and this purpose alone. Nothing wrong with that, of course.
However, just because Google appears to favour Squidoo at the moment, this does not mean this
However, just because Google appears to favour Squidoo at the moment, this does not mean this
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
will always be the case. As more lenses are put up, some of which may be of dubious quality, Google may eventually lower it’s importance.
So in the future we
So in the future we
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
may have to come up with more imaginative ways of using Squidoo effectively.
Squidoo lens are very easy to set up and I won’t go into the mechanics now…just he
Squidoo lens are very easy to set up and I won’t go into the mechanics now…just he
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ad on over to www.squidoo.com and have a go at it…but before you do remember these three key points:-
1. Choosing a name for your lens
When choosing a
1. Choosing a name for your lens
When choosing a
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
name for your lens, this becomes your page title (you can change it later). So if your lens is about ‘making english sausages’…name your lens ‘How to Make Engli
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
h Sausages’. If your lens is about a product, then pick that.
2. Choosing a domain name for your lens
When choosing your page name, remember you should
2. Choosing a domain name for your lens
When choosing your page name, remember you should
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
treat this in exactly the same way as you would select a relevant domain or sub-domain name. So taking the example above you would select. www.squidoo.com/how-
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
to-make-english-sausages (This can not be changed later.)
Now, you may not have to go to that level of targeting…but remember lenses are being put up al
Now, you may not have to go to that level of targeting…but remember lenses are being put up al
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
l the time and the more common keywords are disappearing fast.
Anyway, by choosing your title and domain name carefully it is relatively easy to get a good nat
Anyway, by choosing your title and domain name carefully it is relatively easy to get a good nat
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ural SERPS ranking.
3. Selecting the right content for your lens
When choosing content for your lens, think of it as you would a landing page. You can
3. Selecting the right content for your lens
When choosing content for your lens, think of it as you would a landing page. You can
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
dd three keywords when you first set up your lens but you can also add more later…do so.
Squidoo encourages you to add a whole range of modules, such as Amazon
Squidoo encourages you to add a whole range of modules, such as Amazon
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
, eBay, etc because that’s how they can best monetise your lens. But remember this is a whole bunch of exit routes away from your lens. So I would not us
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
e them. However there is one I would use…
If you have a related blog that you update regularly, then add an RSS feed from it to your lens. In that way your len
If you have a related blog that you update regularly, then add an RSS feed from it to your lens. In that way your len
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
s gets refreshed regularly.
So, to sum up…Squidoo lenses are a good source for back links to your site or blog, but if used effectively they can become valuabl
So, to sum up…Squidoo lenses are a good source for back links to your site or blog, but if used effectively they can become valuabl
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
e marketing tools in their own right. In the next article I discuss how you can use Squidoo lenses to create your own mini traffic network, so look out for that
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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