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Digg It - The 10 P's Of Personal Packaging
There are 10 basic P's we can all incorporate into our business personas. Remember minding your P's and According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product Q's your mother always told you.
Well, now we can all achieve that goal. Keep in mind this is a continu ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug. Examples of combination products may in ngly evolving process. No one can be perfect on every point. However, it is important to recognize that lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together. hese attributes are a part of the well prepared competent professional and with a little practice it cou here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe d be you. 10 P’s of Packaging Yourself • Perceptive - You really listen to what people are saying a d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations. Combination pro d what message they are intending to convey. • Performer - You get the job done. Not just occasional ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc y but on time and with credible results. • Persistent - You never give up. Did you know that very ra easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi ely is a sale made on the first contact. Research shows it may take as many as 12 contact before closure nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically is made. • Poised - No matter what happens you keep your cool. If a disaster strikes interject littl and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ humor into the situation. • Prepare - The more you can anticipate and be prepared the better the ou ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi come. You know what you plan to accomplish when you walk out that door or pick up a phone. • Proacti ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it. Following aspects would a e - Don't wait for opportunities to come to you. Seek, them out. Take time weekly to find ways to be pro dd to the challenges in developing combination products: Which markets to tap where the combination products can do fairly well? Which combination prod ctive about your own persona. • Productive - We are all time crunched so be productive in the time y cts are meaningful and rational? Which therapeutic categories to select? Which Combinations can address unmet needs of the patients? Do combin u assign to any task. Minimize interruptions and keep on track with your assignments. Results count more tions increase the patient compliance? What would be the developing cost? How to tackle the risks encountered during combination product developmen than the “show” about getting the job done. • Purposeful - You have a game plan in mind not blindly t? As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel unning around from task to task. You have short and long ranges plans though out and actively work to pu ping new procedures for reviewing their safety, efficacy and quality. Professional from academic institutions, pharmaceutical industries, health care indust sue those goals and objectives. • Professional - Look and act the part. Be well groomed and well dre y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products sed for any situation. You have the necessary business skills and tools to keep ahead of the curve. • . As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de Punctual - Be on time for most anything. If you are going to be late be sure that someone is apprised o elopment. They need to be wiser in analyzing the market trends and the regulatory requirements. Companies that provide selfless information through particip the fact you will be tardy. So if you have your P’s in order get busy “Packaging Yourself” for success tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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