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Digg It - Use the Power of Social Media Promotion to Supercharge Your Traffic
We all know how important it is to have a content-rich website. Promoting these sites across the internet has in the past involved everything from search engine optimization to paid keyword referrals to link popularity campaigns. However, one of the most effective and relatively new methods to promote content-rich web sites these days, is through social
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
media promotion.
What is "social media promotion" you ask? Simply, as defined by Wikipedia, social media:
"describes the online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other."
Part of the Web 2.0 revolution; another catchphrase describing the new generation of web sites that hav
What is "social media promotion" you ask? Simply, as defined by Wikipedia, social media:
"describes the online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other."
Part of the Web 2.0 revolution; another catchphrase describing the new generation of web sites that hav
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
users that submit their own text, video and picture content; social media promotion can take many forms.
Usually, these technologies and practices take non-search engine forms and can involve such technologies as chat forums, message boards, blogs, podcasts, and wikis. Simply, social media can be considered ANYTHING that you can use t
Usually, these technologies and practices take non-search engine forms and can involve such technologies as chat forums, message boards, blogs, podcasts, and wikis. Simply, social media can be considered ANYTHING that you can use t
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
build a community to rally around. A well-run social media campaign can drive huge amounts of traffic to a website and can determine whether a new idea, website or startup ultimately takes off or not.
There are literally dozens of social media sites active across the internet today. Below are brief overviews of what I would consider the five most popu
There are literally dozens of social media sites active across the internet today. Below are brief overviews of what I would consider the five most popu
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
lar:
Digg (digg.com/) - the big boy of social media sites. Digg was formed initially with a tech focus and is still the end all for all tech or computer specific content items that you wish to pull across to the masses. Digg has however become so popular that its scope has now expanded to cover most any item of interest.
del.i
Digg (digg.com/) - the big boy of social media sites. Digg was formed initially with a tech focus and is still the end all for all tech or computer specific content items that you wish to pull across to the masses. Digg has however become so popular that its scope has now expanded to cover most any item of interest.
del.i
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
io.us (del.icio.us/) - a close second to Digg in the area of backlink generation. The primary purpose of del.icio.us is to store your bookmarks online; in that regard, it's actually more community-focused then Digg. The ability to store your bookmarks online and add more from anyplace in the world, actually encourages cross-linking among site m
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
mbers who share similar interests. This in turn allows you to promote your own content to a shared community with similar interests, generating those much needed backlinks for site promotional purposes.
Technorati (technorati.com/) - the recognized authority on what is going in the world of weblogs. The main strength of Technocrati is
Technorati (technorati.com/) - the recognized authority on what is going in the world of weblogs. The main strength of Technocrati is
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
the ability to keep tabs on your online visibility. The site allows you to keep tabs on who is linking to you, where you are being mentioned online, what kind of progress your site is making, and how your competitors are doing in comparison. The site can be indispensible if you routinely visit a lot of blogs and want to be updated on them when their con
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ent changes.
Wikipedia (wikipedia.org/) - online only since 2001, Wikipedia is now the world's largest reference website on the planet. The content of Wikipedia is free and collaboratively written by people all around the world. This site is so popular that a search of most terms will display a Top 5 Wikipedia result in Google. It is w
Wikipedia (wikipedia.org/) - online only since 2001, Wikipedia is now the world's largest reference website on the planet. The content of Wikipedia is free and collaboratively written by people all around the world. This site is so popular that a search of most terms will display a Top 5 Wikipedia result in Google. It is w
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
rth noting that if your website is not already one of the strongest entries on the web, a listing on Wikipedia could actually "outrank" your own website. Therefore, make sure this result is actually truthful and complimentary, whenever possible.
Facebook (facebook.com/) - primarily driven by young adults, this social media site now num
Facebook (facebook.com/) - primarily driven by young adults, this social media site now num
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
ers over nine million users and is still growing. Facebook helps you keep tabs on members' profiles, at least those you can access. Recent changes to the site have made it very marketing friendly and a must-use if you have a college friendly product you wish to publicize. Members can purchase "facebook flyers," which starting at $5, can be displayed 10,
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
000 times a pop. Pricing increases based on frequency and number of days shown. Facebook groups are also very popular and very loyal, find something that connects with your group or the site and the results can be highly viral.
Getting your content noticed on these sites isn't easy, but there are ways to prepare your content in such a way as to be cons
Getting your content noticed on these sites isn't easy, but there are ways to prepare your content in such a way as to be cons
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
dered "social media optimized." This SMO approach is becoming a new concentration area for current SEO firms and can involve any of dozens of different approaches.
Here are five effective SMO rules that you can implement immediately when preparing your content for future social media campaigns:
Here are five effective SMO rules that you can implement immediately when preparing your content for future social media campaigns:
- Make your site linkable - also k
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
own as increasing your linkability, make it easy for outside parties and social media sites to link to your content. This can be done in a variety of ways, the easiest being to establish a blog on your site. If blogs aren't your thing, maintaining free white papers, content-rich articles and resource pages that contain lots of useful links in one place,
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
are great ways of increasing the linkable nature of your website.Make bookmarking or social tagging easy - adding bookmarking buttons has been around for awhile. Go beyond this, though, by including a "delicious this" text link at the bottom of a post, and a Digg button near the top of the article. This format has been shown t
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
be the most effective for generating votes for your content.Start participating today - join the conversation on your site or in your site niche today. Start blogging on your own or make it a point to visit leading forums that target your audience and join the discussion . Answer some questions, provide some needed advice, and
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
drop some "buzz" about your site at the same time; you won't be sorry.Reward helpful users - helpful or valuable users to your site that contribute noticeably to the site's content and audience should be recognized and rewarded. This can take the form of a simple PM thank-you or a note on the forums themselves. The result of th
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
is is two-fold: you keep these valuable community members on your site, and you gain vocal champions of your site to outside members and sites they in turn visit.Reward inbound site links - obviously the more inbound links your blog and site can generate, the better. This is still the singular method by which a site rises in th
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
search rankings. Reward linking sites by providing them a permalink to use and listing them on your site in return. This simple act of acknowledgment provides the return gift of visibility and is never a bad thing.
The role of social media promotion to drive content is a continually expanding field. Even an examination of the main sites refe
The role of social media promotion to drive content is a continually expanding field. Even an examination of the main sites refe
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
enced above doesn't begin to cover the viral social content impact of such popular social media mechanisms as YouTube videos or Flickr photo slides and galleries.
If planned and implemented correctly, social media promotion can be invaluable. The site visitor is in command, so why not start building a relationship with them, even if it's on their terms
If planned and implemented correctly, social media promotion can be invaluable. The site visitor is in command, so why not start building a relationship with them, even if it's on their terms
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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