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Into which camp does your business fall?

A. You don’t have a logo, but wish you did
B. You don’t have a logo, and could care less
C. You have a logo, but have a hunch it’s not quite “it”
D. You have a logo that you love

Whether you are thri

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

lled, disgruntled or mystified by the whole logo piece of your business, it’s certainly not something to ignore (ahem, I know you wouldn’t dare do that!). Even if you are all set with your logo, you may still want to tighten up the way you use it.

If your busi

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ess thrives 100% on word-of-mouth referrals and you have no desire to grow beyond current capacity, certainly you can function quite well without a logo. But most entrepreneurial businesses want to grow, and in fact need to grow in order to keep pace with clien

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

s’ growing needs and to outpace the competition. There are many small businesses providing the same professional services as you… having a notable image can contribute to helping you stand out from the pack.

Point blank: Your logo is the visual spark that burn

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

recognition of your business into the minds of your audience. It is the quickest, simplest way to convey your essence – your logo tells your story without a wordy account.

One of the most brilliant logos is the infamous Nike "swoosh." I'm sure it pops to your

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

mind instantly. This is a logo that needs no written explanation when you see it. This simple symbol swiftly conjures up what Nike is all about: “Just Do It.”

Whether you have an established logo or are newly considering logo design for your business, the foll

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

wing lessons from Nike and other companies with exemplary branding will raise the bar on how your logo serves your company’s image:

Always Deliver on Your Logo’s Promise. If a picture is worth a thousand words, your logo is worth a thousand deeds – make sure y

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ur business deeds jibe with the image you are portraying externally. Your logo is merely a visual reflection of your brand, and your brand includes every element of your business, from the way you answer the phone to your unique method of service delivery to yo

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

r approach to building business relationships. As you deliver your “brand message” consistently over time, your logo becomes even more powerful because it links your target audience's experience of you with the image you use repeatedly.

Don’t Short Change Your

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

Image. I am astounded when entrepreneurs who invest thousands of dollars into equipment, training, entertaining clients, traveling, and many other facets of running a business, take the cheap route with their logo. They hire the neighbor’s “artsy” sister-in-law

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

or create a do-it-yourself icon with the desktop publishing program that came with their PC. Please, please, please… hire a real graphic designer. Pay the bucks to get this done right. You want your logo to be a masterpiece, not a monster piece.

Be Cool About

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

Color Selection. If your audience tends to be more conservative, you’ll probably want to reflect that. Pick your top ten ideal clients and see what colors they favor. But only let this information guide you – ultimately, you must live with your logo a good lon

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

time, so go with colors that please you. There are no hard and fast rules, but ultimately, your logo will strike a balance between what you like and how your audience perceives your company. Talk to your designer about how color selection can impact printing c

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

sts.

TIP: Make sure your logo reproduces well in black and white, also. You don’t want your nice logo fading out when the client photocopies or faxes your document.

Make it Unique – Resist Clipart! The entire point of creating a logo is to set you apart from

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

he crowd. Spend the money on a designer who will create a one-of-a-kind logo just for your business. Clipart logos are risky – there is a chance that another company uses a similar image. But also, clipart looks like… well, clipart. A little on the kitsch side.

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

Supersize It. Make sure your designer provides you with a small, medium and large version of your logo. If you need to put it on a business card, it needs to be legible at the smaller size. And if you ever need to put it on a large sign, you’ll want a logo pre

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

sized for that. Simply upsizing the small version will result in poor quality and often distortion.

Call your Lawyer First. Okay, this may be the most unsexy step in the process of creating a logo for your business, but I implore you to invest the time and exp

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

nse to make sure that your company name is truly yours. Have a trademark attorney conduct a thorough search on your company name before you go to the expense of creating an image around it. How awful it would be for you if you spend years building equity in you

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

company name and brand, only to learn that another company wants to sue you for trademark infringement! Avert this nightmare by getting a lawyer involved.

I bet you didn’t realize that designing a logo could be so complex! Please resist the temptation to skir

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

around these issues – put the time and money into creating a logo that builds your image and raises the bar for your business. You may not want to tattoo your logo onto your forehead, but this simple little icon is the most important outfit your business wears

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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How much should you make from a Joint Venture? 10%? 20%? 50%? Should it be of the net or gross profit or off the top? How do you decide? This is an important consideration, especially for people who are used to paying peanuts and those who are used to accepting a few crumbs. Entrepreneurs who understand business and profit are more likely to pay and demand reasonable commissions.

A company offers products and/or services to its customers to generate sales. The transaction takes place when the customer buys the goods and/or services at the price and conditions agreeable to both parties. Generally the transaction is completed when the customer pays after taking delivery of goods and/or services.

As the benchmark of any good advertising campaign, a slogan or tag line is the lasting impression it has on the consumer. A great line can be worth its weight in gold. It often plays role as the brand's core promise, rather than a pithy memorable phrase. A slogan can be a call to action, not only for the consumer, but also for the entire organization and sales force.

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Digg It - Logo Design: Create a Sizzling Brand for your Business

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