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During the past decade, I have noticed the prevalence of name changing, as I am sure you have also. Several of the organizations with which I am in

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

volved have chosen new and different names that they feel represent them and their missions more descriptively. Companies who were ready for a new start h

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ve changed names to reflect a new attitude, direction and/or focus. Some of these changes have made a positive difference, others have just caused confusi

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

on.

What we name ourselves, our businesses and/or the way we describe our services can make a huge impact. For example, I teach fitness classes an

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

have discovered that the name of the class can determine how many people try it (of course, just like a business, once you attract them, you must make it

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

so good they want to return). I started teaching a lower body callisthenic class which has turned into a huge success. Rather than naming it "Lower Body

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

orkout," I feel that the name we chose -- "Pain in the Butt" -- has helped to attract the large number of participants.

Decide what impression you wan

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

t to have your name and/or the name of your company make. For example I know many independent professionals who use their own name followed by "and As

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ociates." This sounds serious and a bit conservative to me. Law firms that in the past have listed many names of the various partners are now shortening t

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

heir names. A good example is Jones, Day, Reavis & Pogue which became Jones Day at the start of 2003.

I chose the name "Creative Keys" for my company<

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

b> because I work in so many different creative areas it covers them. I like the word "Keys" because keys open doors and more, and because my initials are

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

CK it seems easy for people to remember it. Although, I must admit that I sometimes get calls from people needing a set of keys to open a locked door.

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

>When choosing a longer name, consider whether it would work as an acronym. People remember acronyms, especially if they are short and punchy. Our Ohi

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

storytelling group goes by the name of O.O.P.S! which stands for the Ohio Order for the Preservation of Storytelling -- a real mouthful. The fun part is

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

that when I am giving a presentation or being introduced for any reason, I always have the emcee mention my involvement with the Ohio Order for the Preser

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ation of Storytelling so that when I get up to the lectern, I say, "O.O.P.S!, that's another story." It is not only an attention getter, it is also easy t

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

o remember.

Think of all of the easy acronyms: IBM, UPS, FedEx, P & G, MS, to name a few. I do a lot of work with community development corporatio

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

s and their names are long, so acronyms fit the bill. The Cleveland Neighborhood Development Coalition is known as CNDC for example. Once you have picked

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

a name with a reasonable, easy-to-remember acronym, you will need to repeat it everywhere until others become used to it - just as they will with any name

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

that is heard often.

Take your time and have fun picking a great name for your business. You want it to last a long while and be remembered easily

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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So many business consultants often say that they are tired of being right all the time and wish that their clients or business associates would listen. They get upset and admit that millions of dollars were wasted because they just did not listen. One top-notched consultant from PA mentioned this to me not long ago. Indeed, as a semi-retired consultant, I must agree with her.

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