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Big Bang of the internet world SMO has brought the world closer giving enough web space and voice to subdued thoughts and its viscous circle continues to exist everywhere. Social Media Optimization can be defined as a tool to optimiz

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

e websites so that it can be more viable, easily approachable and simplified to other websites and communities online. It provides an online platform to publicly share your feelings and opinions, exchange views, to reciprocate experi

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

nces, perception with online websites and communities. All you need to do is to broaden your views, by developing and implementing it and then vanquish your obstacles and make a meaningful contribution for all the web users. SMO brin

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

s inbound links to your website and so are of great value in promoting your website. SMO helps you to optimize the web content in different forms: Text, Image, Audio, Video These web content needs to be distributed using following me

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

iums to gain momentum.

Social NetworkingBlog, the most powerful tool for SMO helps to broaden our network bandwidth. Blogs are content published on web (online journals) in reverse chronological order at regular intervals. You can s

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

are your personal views related to any topic and also link back to other websites, post comments and feedbacks. You can subscribe to these blogs using RSS feed. You can build your own blogs, formulate your ideas to express more and t

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

en publish your own profile and expand your horizon by linking to friends and communities. MySpace (a blogging platform), the Technorati (blogs search engine), Sneakerplay and Indymedia are well known players in this field.

Web Feed

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

(RSS, Atom)Mash-ups, it is a software or application that combines useful information and content from different sources into an integrated, more useful piece of information providing more mobility to web players by having access to

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

additional information of real world entities. Enjoy the real world video/music on your YouTube (a video blogging platform). Web Feed is one way to promote mash-ups. RSS (Really Simple Syndication) syndicates and organize web content

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

in a new RSS format and distribute it as a feed on website as a new content and notify subscribed readers of any new related content that surge, without actually visiting the website. · Bulletin/ Message BoardsMessage boards

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

re of great help in optimizing your website as they have helpdesk, discussion forums that are ready round the clock to resolve your problems with their simplest solutions.

PodcastsPodcasts are audio-video files on internet that can

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

be made available by subscription to all its users. You can upload as well as download your music tunes, audio and video contents and also produce your own film either on computer or media player. You need to target the right audienc

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

so that your audio-video content is distributed globally on all sites supporting these features. blip.tv, is a video podcasting platform.

WikisWikis commonly known as ‘online encyclopedia’ is driving SMO with its rapidly expanding

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ommunity. It is a store house of information satisfying all its visitors and members with its inevitable, indisputable, unique, accurate, rich, updated content and vocabulary. It is right platform to explore and add to your knowledge

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

base as it gives you collective information starting from origin to future prospects. A member of wikis has the right to add and edit information on own.

Social Book MarkingThe bottom-line of social book marking is same as social ne

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

working, starting from subscription, having personal home page and then expanding your network through friends and contacts, difference lies that here we discuss and focus on particular content. Many book marking sites based on parti

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ular theme have placed themselves well on this global stage. del.icio.us: Globally sharing bookmark platformDigg: a news and content sharing platformFlickr: a photosharing platform in UKWebjay: a music playlist sharing platformReddit

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

Newsvine, StumbleUpon, Ma.gnolia, Yahoo! 360, LinkedIn, Squidoo, Wikihow, Frappr, Furl, Wetpaint, 43 Things, Shoutwire, Shadows, Jotspot, BlinkList, etc.

MMOG (Massively Multiplayer Online Game)Second Life, an online virtual gaming

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

world is best example of MMOG. All brand corporate players are taking interest to play and win the market and accept SMO as their new market strategy. Search Engines will continue to have their monopoly but there will be a gradual r

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

duction in the numbers of visitors and traffic to the search engines with the penetration of SMO tools in the internet world. With its deeper impact on this advertising world, SMO will conquer and dwell upon the web.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Digg It - Big Bang Of The Internet World: SMO Continues To Expand Its Reign In Accord With SE Principles

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